Email Marketing for Retailers 101

Morris Shipper - Digital Marketing Expert for Retail

Montreal Qc
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Digital Marketing Manager @ LinenChest.com. Over 10 years experience in Marketing & Ecommerce. Former Sales & Marketing Specialist for IKEA.ca Need help increasing traffic and sales to your website? I specialize in the following: I specialize in Marketplace Selling, Email Marketing, Social Media and Google PPC. 1) Drive more traffic to your website using Email Marketing ------------------------------------------------- This includes: - Customer Segmentation - A/B Testing - Dynamic Content - Triggered Email campaigns (welcome, post-purchase, win-back etc.) - List Building - List Nurturing - Increasing CTOR and conversion rate 2) Get your product in front of more eyes using marketplaces like Amazon and Ebay ------------------------------------------------- - How to succeed on Amazon and FBA - Finding the right marketplaces for your product (Ebay, Etsy, Rakuten etc.) - Understanding each marketplaces, costs, terms and conditions, fee structure and more. 3) Get your brand noticed across Social Media ------------------------------------------------- - Increase visibility in front of millions of fans - Using social media as a sales tool by leveraging their audience options - Host contests to increase your customer base 4) Increase product and brand visibility on Google ------------------------------------------------- - Setting up successful brand campaigns - Setting up successful shopping campaigns - Optimizing keywords - Optimize ad extensions for increased CTR