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Clarity

Monik Sheth

Philadelphia, PA

I help pre-seed and seed stage digital health startups with go-to-market, product, and other operating guidance. I was the first employee and VP of Operations at Garner Health, scaled the virtual provider network at Maven Clinic, and have helped multiple early-stage health tech companies go from 0 to 1.

$5.00/min

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Raising Venture Capital Healthcare Product Strategy Market Research Competitive Intelligence SaaS - Enterprise & SMB B2B Early-stage Startups Go-to-market Strategy Pricing Strategy Start-up Operations

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Seed Fundraising Tips for First Time Entrepreneurs

I've helped raise Series B & C rounds from the likes of Sequoia Capital & Lightspeed Capital -- my efforts were mostly around internal due diligence & pitch development for our executive team. But I've also been through the process of raising pre-seed or seed rounds for earlier stage ventures. From narrative and deck development to contacting VCs and angels to due diligence prep to thinking about valuation, I can help guide you through the process and some best practices. I've also bootstrapped my own startup for over 18 months and can talk through the tradeoffs and decision framework around doing so.

Develop Equitable Territories for Early Sales Teams

One of the toughest challenges for Sales Operations & Sales Leadership at outbound sales organizations is creating equitable territories or pods for Account Executives & SDRs to work against. At Percolate, we figured out how to not only carve up territories in an equitable fashion, but also implement a way to manage these territories on an ongoing basis in our CRM.

Value-Based Pricing Advice for Enterprise Software

When I ran the strategy desk at Percolate, I revamped our pricing from a simple license model to robust license, seat, and service model to capture 30% more value from existing contracts upon renewal, arm enterprise sellers with more negotiating levers, and increase new deal size by >2x. I've done various value-based pricing exercises since then, primarily for B2B SaaS companies but also for some consumer brands.

Zero-Based Budgeting Guidance to Manage Cash Burn

I recently completed a zero-based budgeting (ZBB) project for a venture-backed marketplace startup whose costs were out of control. A ZBB strategy forces founders and investors to focus on expenses from a bottoms-up perspective. Find the lowest hanging fruit, reassess strategic goals and the importance of expenses towards achieving those goals, and jointly plan a more prudent path forward. As a part of this exercise, you can also create team-based P&Ls to provide ownership and measure success in a segmented fashion.

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Member since March 2018