Loading...
Expert
MenuMatt Hodkinson - Chief MEHscapologist B2B Positioning, Messaging, Differentiation
Founder and Chief MEHscapologist at Total Growth Ownership. B2B Positioning & Differentiation Expert, Marketing Strategist, Proud Dad and Best Selling Author of MEHscapology
13
Calls |
27
Reviews |

Areas of Expertise
-
MH$8.33/min per minute(9)Strategic Positioning for ConsultanciesMatt Hodkinson - Chief MEHscapologist • London, UKCreated 11 years ago in Sales & Marketing / BrandingThe term “meh” is often used to describe something that is mediocre, unimpressive, or just “okay”. And seeing as you’re here, it’s likely that “meh” is how your prospects feel when they see and hear your message. No offence. Enter: MEHscapology MEHscapology is a world’s first and the only programme designed specifically to help consultancies leave poor messaging behind, and truly differentiate themselves in a marketplace cluttered with copycats.Matt Hodkinson - Chief MEHscapologist London, UK(9)
- Reviews 27
- Answers 1
Great info, very helpful
Source: Clarity Patrick Dougherty Aug 13, 2020My chat with Matt was super helpful and will save us a massive amount of time. He has excellent knowledge of inbound marketing, social and search. Highly recommended.
Source: Clarity Scott Evans Jan 5, 2016Great tips from Matt even in the short 15 minutes that I had booked with him. Really helpful to get a European/UK marketers view on how things work on this side of the pond. Will definitely be calling Matt again in the future
Source: Clarity Ben Heinkel Dec 18, 2015It was my first call with Matt and I was very very impressed. Very structured call, despite the relatively short time available he made an effort to understand the specific issue(s) and provide actionable advice. Goes without saying the fully understands the world of marketing and B2B agency marketing. Highly recommended!
Source: Clarity ✪ Tiz Gambacorta ✪ Dec 16, 2015Matt is a brilliant resource. Great to have the focus on my issue from one of London's premiere content and inbound marketing experts. He outlined very clearly a tried and tested general approach and into resolving with detailed knowledge the next step that was holding me back.
Source: Clarity Sean Glasgow Oct 8, 2015Matt was very helpful in answering the many questions I had. I will be talking with him again once I've explored the information he has provided so far.
Source: Clarity Nathan mckay Sep 14, 2015Matt shared valuable insights on the current state of inbound marketing. He shared his experience and told us how it is done in real-life. He understood our value proposition very well and rephrased it to align with the real pain areas of our target customers. Overall, Matt was very helpful and professional in his approach to the call. He didn't waste any time. He kept the whole discussion focused on the core point. It was an extremely helpful call.
Source: Clarity Mohit Bhakuni Sep 14, 2015Great advice on my outbound marketing campaign. Will be booking in the future
Source: Clarity Daniel Browne Aug 19, 2015Matt provided offered some very useful tips on how to build an organisation that will provide lots of additional value. He was very clear and to the point and even gave me a bit of homework to work on. Overall, I am very pleased with the advice that Matt provided.
Source: Clarity Nigel Camp Jul 28, 2015Good communicator, very professional and a great guy to work with.
Source: LinkedIn Simon Wilkinson Jul 15, 2014The controversial answer is ... content marketing might not be right for every business model. Some businesses with a high LTV (lifetime value) client might kill for 1.8 sales per month, whereas those in the "widgets", stack high, sell low, business would struggle to make ends meet.
That said, and assuming yours is a business where the LTV is considerable, there's more work that can be done to improve those figures. I see conversions from visit to opt-in of 20-50% for our highly-targeted and compelling offers. If you were to replicate the lower end of this, you would see 200 people joining your list. If your sales conversion held true, you'd be making 18 sales per month - would that prove profitable?
Content marketing is a largely iterative approach, and works best when it meets the following criteria:
1. Offers are targeted at one particular and very specific buyer persona. The prospect MUST recognise themselves in the situation you're discussing.
2. Performance and conversions are tracked, split-tested, and optimised over time. This is the only guaranteed way to improve performance over time.
3. You repeat the process. Unsurprisingly, those companies with more landing pages, offers, and email follow-up's convert exponentially more business.
My experience is limited to the world of B2B, but the above holds true for most cases I've encountered. I hope it helps.
Related experts
-
TCTravis CampbellCREATIVE, DATA DRIVEN MARKETER WITH CEO MINDSET • Charlotte, NC15+ years digital marketing experience with a track record of success converting traffic to paying customers. A natural talent discovering new ways to use tech to connect and convert, while operating at the “speed of startup”. Travis is passionate about helping companies apply technology to solve customer acquisition and retention challenges.Email Marketing • Blogging • SEO • Marketing Strategy • Content Marketing • Mobile Marketing • Lead Generation • PPC • SEM • Web Marketing •$3.33/min per minute(4)5.0 5 34
-
JFJanet Fouts | business and leadership coachemotional intelligence facilitator • San Jose, CaMindfulness and emotional intelligence Janet trained with the Search Inside Yourself Leadership Institute to teach mindfulness and emotional intelligence in the workplace. She studied at UCLA’s Mindful Awareness Research Center in their Mindful Awareness Practices program, and at Stanford’s Center for Compassion and Altruism Research and Education (CCARE). She is currently writing a book on applying mindfulness and emotional intelligence to self care for caregivers. (Due out early 2018). Janet is listed as one of the top 50 Marketing Thought Leaders Over 50 by Brand Quarterly Magazine, the Top 150 Influential Philanthropists and Social Entrepreneurs by Rise Global, and the top 100 Giving Influencers on Twitter by Give Local America. She has been quoted in USA Today, Forbes Magazine, and Thought Leader Life and has authored 6 books on social media, the most recent of which is “Mindful Social Marketing- How Authenticity and Generosity are Transforming Marketing.” I've been working in digital marketing for over 20 years Social media is my natural environment, and helping you brainstorm about building your business and marketing it online is what I do for fun! Clients and conferences include American Express Travel, DevLearn, Non Profit Technology Conference, The Social Capital Conference, Silicon Valley Business Week, The Desmond Tutu Forgiveness Challenge, SDForum, OMMA Social, UC Hastings School of the Law. and many others.Public Speaking • Leadership • Team Leadership • Stress Management • Emotional Intelligence • Diversity & Inclusion • Mindfulness Meditation • Mindfulness •$2.50/min per minute(10)4.8 12 36
-
DWDenise WakemanOnline Business Strategist | Adventure Traveler • Greater Los Angeles AreaI am an Online Business Strategist, Founder of the Marketing Trailblazers Community, and Co-Founder of the Fast Factor Circle. My passion is to help you build a strong presence online so you can boost your visibility and attract more clients. Since 1996, I've worked with authors and online entrepreneurs to leverage blogs for their business and strategically use social marketing to get more online visibility, more traffic, leads, customers and opportunities. I'm also passionate about travel and how it can inspire you to think bigger so you can discover and go for what’s possible in your business and life.Mentoring • Social Media Marketing • Email Marketing • Online Marketing • Blogging • Online Marketing Strategy • Digital Publishing • Content Marketing • Book Marketing • Digital Marketing Strategy •$2.92/min per minute(15)4.9 28 56
Related experts
-
TCTravis CampbellCREATIVE, DATA DRIVEN MARKETER WITH CEO MINDSET • Charlotte, NC15+ years digital marketing experience with a track record of success converting traffic to paying customers. A natural talent discovering new ways to use tech to connect and convert, while operating at the “speed of startup”. Travis is passionate about helping companies apply technology to solve customer acquisition and retention challenges.Email Marketing • Blogging • SEO • Marketing Strategy • Content Marketing • Mobile Marketing • Lead Generation • PPC • SEM • Web Marketing •$3.33/min per minute(4)5.0 5 34
-
JFJanet Fouts | business and leadership coachemotional intelligence facilitator • San Jose, CaMindfulness and emotional intelligence Janet trained with the Search Inside Yourself Leadership Institute to teach mindfulness and emotional intelligence in the workplace. She studied at UCLA’s Mindful Awareness Research Center in their Mindful Awareness Practices program, and at Stanford’s Center for Compassion and Altruism Research and Education (CCARE). She is currently writing a book on applying mindfulness and emotional intelligence to self care for caregivers. (Due out early 2018). Janet is listed as one of the top 50 Marketing Thought Leaders Over 50 by Brand Quarterly Magazine, the Top 150 Influential Philanthropists and Social Entrepreneurs by Rise Global, and the top 100 Giving Influencers on Twitter by Give Local America. She has been quoted in USA Today, Forbes Magazine, and Thought Leader Life and has authored 6 books on social media, the most recent of which is “Mindful Social Marketing- How Authenticity and Generosity are Transforming Marketing.” I've been working in digital marketing for over 20 years Social media is my natural environment, and helping you brainstorm about building your business and marketing it online is what I do for fun! Clients and conferences include American Express Travel, DevLearn, Non Profit Technology Conference, The Social Capital Conference, Silicon Valley Business Week, The Desmond Tutu Forgiveness Challenge, SDForum, OMMA Social, UC Hastings School of the Law. and many others.Public Speaking • Leadership • Team Leadership • Stress Management • Emotional Intelligence • Diversity & Inclusion • Mindfulness Meditation • Mindfulness •$2.50/min per minute(10)4.8 12 36
-
DWDenise WakemanOnline Business Strategist | Adventure Traveler • Greater Los Angeles AreaI am an Online Business Strategist, Founder of the Marketing Trailblazers Community, and Co-Founder of the Fast Factor Circle. My passion is to help you build a strong presence online so you can boost your visibility and attract more clients. Since 1996, I've worked with authors and online entrepreneurs to leverage blogs for their business and strategically use social marketing to get more online visibility, more traffic, leads, customers and opportunities. I'm also passionate about travel and how it can inspire you to think bigger so you can discover and go for what’s possible in your business and life.Mentoring • Social Media Marketing • Email Marketing • Online Marketing • Blogging • Online Marketing Strategy • Digital Publishing • Content Marketing • Book Marketing • Digital Marketing Strategy •$2.92/min per minute(15)4.9 28 56
the startups.com platform
Copyright © 2025 Startups.com. All rights reserved.