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Strategic Positioning for Consultancies
Created 11 years ago in Sales & Marketing / Branding

The term “meh” is often used to describe something that is mediocre, unimpressive, or just “okay”. And seeing as you’re here, it’s likely that “meh” is how your prospects feel when they see and hear your message. No offence.
Enter: MEHscapology
MEHscapology is a world’s first and the only programme designed specifically to help consultancies leave poor messaging behind, and truly differentiate themselves in a marketplace cluttered with copycats.
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Matt Hodkinson - Chief MEHscapologist
London, UK
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Founder and Chief MEHscapologist at Total Growth Ownership. B2B Positioning & Differentiation Expert, Marketing Strategist, Proud Dad and Best Selling Author of MEHscapology
Reviews (27)
Great info, very helpful
Source: Clarity Patrick Dougherty Aug 13, 2020My chat with Matt was super helpful and will save us a massive amount of time. He has excellent knowledge of inbound marketing, social and search. Highly recommended.
Source: Clarity Scott Evans Jan 5, 2016Great tips from Matt even in the short 15 minutes that I had booked with him. Really helpful to get a European/UK marketers view on how things work on this side of the pond. Will definitely be calling Matt again in the future
Source: Clarity Ben Heinkel Dec 18, 2015It was my first call with Matt and I was very very impressed. Very structured call, despite the relatively short time available he made an effort to understand the specific issue(s) and provide actionable advice. Goes without saying the fully understands the world of marketing and B2B agency marketing. Highly recommended!
Source: Clarity ✪ Tiz Gambacorta ✪ Dec 16, 2015Matt is a brilliant resource. Great to have the focus on my issue from one of London's premiere content and inbound marketing experts. He outlined very clearly a tried and tested general approach and into resolving with detailed knowledge the next step that was holding me back.
Source: Clarity Sean Glasgow Oct 8, 2015Matt was very helpful in answering the many questions I had. I will be talking with him again once I've explored the information he has provided so far.
Source: Clarity Nathan mckay Sep 14, 2015Matt shared valuable insights on the current state of inbound marketing. He shared his experience and told us how it is done in real-life. He understood our value proposition very well and rephrased it to align with the real pain areas of our target customers. Overall, Matt was very helpful and professional in his approach to the call. He didn't waste any time. He kept the whole discussion focused on the core point. It was an extremely helpful call.
Source: Clarity Mohit Bhakuni Sep 14, 2015Great advice on my outbound marketing campaign. Will be booking in the future
Source: Clarity Daniel Browne Aug 19, 2015Matt provided offered some very useful tips on how to build an organisation that will provide lots of additional value. He was very clear and to the point and even gave me a bit of homework to work on. Overall, I am very pleased with the advice that Matt provided.
Source: Clarity Nigel Camp Jul 28, 2015Good communicator, very professional and a great guy to work with.
Source: LinkedIn Simon Wilkinson Jul 15, 2014the startups.com platform
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