Talent Handicapper, Decision Analyst, GoTo Market Strategist, Sales Interviewer
Most sales managers, HR, and Business owners copy formulas for sales hiring they learned from their predecessors. There are 5 different types of Interviewing styles, 6 major sales job classifications, 4 significant Interview types, and many considerations in Job Design, Sourcing, and more.
If you're unhappy with your turnover rate, and the miserable cost of a failed rep, we can help.
Many sales people have little idea about what to do in a sales interview. Some do, but not that many. Most use a cloning technique to mirror the interviewer and get 'liked'.
There are 5 types of interviewers and 4 very different kinds of Interviews. Mater them, and spend less time on the bench.
Focused on Value based communications, strategy, marketing, messaging, sales process, and interaction.
We help clarify Business and Emotional Value to support engagement and conversion.
The first thing I'd say is that nobody buys value propositions.
Value propositions are useful marketing tools, and useless sales tools.
In phone prospecting you have (approximately) 3 seconds to get 30 seconds to get 3 minutes to get 30 minutes.
If you don't sound right, you will have a challenge getting 3 seconds and rarely 30 seconds.
Your question is not actually about Value Proposition as much as it is about Prospecting.
This might be fixable...