Prominent branding, communication, and business development strategist. Credited with the unique brand positioning that transformed Zacapa Rum from an unknown product into a global brand—and recognized for making Bustelo the first Hispanic market brand in the US to sponsor a Super Bowl. Bilingual speechwriter and spokesperson, engaging speaker, and creative business writer—proficient in English and Spanish; has traveled throughout the US, Latin America, Europe, and Asia, providing consulting services for top brands, and Fortune 500 clients—as well as nonprofits, small businesses, and professionals seeking to create their personal brand.
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