Luis Ferrero Serial entrepreneur CEO shaping the future

Innovator in AI Systems and SaaS Fundrising I created an AI-supported system that guarantees transparency and authenticity in high-value product transactions, transforming buying and selling processes. With extensive experience in retail, fashion, marketplaces, Web3, and consultative selling for SaaS, I apply design thinking to drive innovative solutions. I’ve developed and launched agile innovation strategies, propelling my company into the top 500 startups in the U.S., backed by prominent Silicon Valley investors. My expertise spans talent management, product development, business strategy, and marketing, resulting in a 100x increase in company value, from $200K to $20M, over three years.

Responsible for business development and strategy of an innovative SaaS that uses AI to appraise cars in real-time and exploits data for multiple purposes. Direct relationship with C-level executives of major companies in the insurance, finance, automotive, mobility, and artificial intelligence sectors. Generation and dissemination of corporate culture, product strategy, and sales system that multiplied sales by 400% in 6 months.

Responsible for the digital innovation for global brands such as Nestlé, P&G, 3M, Santander Bank, VW and Jaguar. Led digital marketing and loyalty strategy, from lead generation to CRM management and multichannel communication. Fostered a culture of innovation, expanding a team from 1 to 11 people, with direct impact on other areas. Reduced customer acquisition costs by 90% and increased revenue by 25% annually, improving customer engagement.