Lisa Stewart INVENTORMentor, Brand Strategist, Designer, Coach

It doesn't matter how good you are at what you do if no one understands why they should work with you or buy your product. Brand is who you are, what you do, and who you serve. If your name doesn't encapsulate all three, you'll fail before you get a chance to say hello. If you're building a new business, purchasing an existing business, or developing a new product, you'll want to ensure that the name embodies the spirit of your innovation. Let's talk if: -You're an entrepreneur, a business owner, a freelancer, who has a message to share but no one seems to be listening -You want to sound convincing when you speak to a potential customer without tripping over your tongue or holding them conversation hostage -You want to build a profitable business today -not wait until next year to figure this out -You want a predictable and consistent income from your business -You want to sell more and you know that brand development is the answer but you're intimidated, you don't know where to start and you don't want to waste any time doing the wrong steps. - You want to work on your company name and tagline, because you know the power of a great name attracts, resonates, and connects with your ideal audience. Before you decide to use a deficient name generator in vain, let's talk.

Believe it or not, 95% of the decisions that people make to work with you are based on design alone. Knowing this, design influences, and great design attracts your ideal customer. And it takes less than 3 seconds for customers to decide whether they should work with you. Why leave great design to chance? With over 30 years of visual design experience, I've worked with Fortune 100 companies like Keebler, Nortel, and John Deere, as well as startups and non-profits to help them build their visual brand. Projects include logo/identity, print and digital collateral, and full websites ranging from brochure sites to full e-commerce. WordPress my platform of choice and I my services include training business owners to make changes to their site. Let's talk if: -You're a new startup and need a new website -You've just purchased a business and need a new website -You're contemplating a rebrand -You're working on the design of marketing materials and want an objective third party to review design projects and provide feedback. -Your website isn't producing the results you want or another burning question you might have.

If you want to sell your business, you'll want to build in systems and processes. Wait, what? If you're just starting or you've purchased a business, you'll want to craft systems and processes to help you turn a profit fast. What does this have to do with selling? Business buyers purchase your process. In addition to talking to my clients about websites and marketing strategy, I also share how building systems and automating processes can help streamline their internal efforts. Once you understand how your process works, automation is the next step. Let's talk if: -You're a startup looking for advice on which process you should focus -You've just purchased a business and you want to streamline your processes -You want to improve client service and retention -You want to get effective testimonials -You want to get more referrals

If you have a product concept idea that you want to convert to cash - let's talk about it. I launched my first product line when I was 7 years old —because I thought the idea of royalties was cool. I’ve built hundreds of products and sold them worldwide. Several of my luxury products were featured in the same catalog as Frank Lloyd Wright. I'll provide definition, clarity, and next steps that will spark your momentum forward.

As a new CEO of your personal brand, you are the face of your company. You'll want to embrace the skills necessary for business development (aka sales) and you'll need to learn to get comfortable presenting. Public speaking and presentation skills are nuanced from culture to culture, from the board room to the pitch room, and from personal to virtual. It's imperative that we maintain our professional persona to make the right impression for the sale tomorrow. Let's talk if -You want to get a mini-coaching session to work through gestures and become more confident in your next presentation or Zoom call -You want help on your pitch deck -You want help structuring your next presentation -Or anything else public speaking.