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Leisl Schrader Specialist in Branding, Design, & Creative Process

New York, NY

I am a creative entrepreneur, graphic designer, content creator, and speaker. I will teach you to develop a powerful and authentic brand for yourself and your company, to optimize and modernize your creative process for the startup world, and to use your own personal creative voice to drive you to business success.

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  • Reviews 4
  • Answers 3

Leisl is sharp, insightful, and wildly creative. She made me see the podcast landscape in a whole new way. I left brimming with ideas and next steps. Highly recommended.

Source: Clarity Elizabeth Fullerton Oct 3, 2018

Excellent call with Leisl, she gave us great deal of valuable advice regarding all areas of our branding. She is very down to earth and honest with her feedback, which has helped us reflect and fine tune the fundamentals of our branding strategy and story. Would highly recommend her to anyone seeking advice on business branding.

Source: Clarity Saveen Abeyratne May 8, 2018

Leisl was very connecting, I gained a lot 'clarity', and our conversation was very helpful. Thanks!

Source: Clarity Sol Horowitz Jan 12, 2018

I contacted Leisl to chat about how to build an agile workflow within a design agency. She gave me some cool advices and we shared thoughts about my next step with my colleagues and with my client as well. I can definitely recommend her, she's nice and friendly and if you are not an english native speaker she also talks really clear (I'm Italian). I will keep in touch with her for other advices and calls.

Source: Clarity Alberto Andreetto Feb 3, 2017
Leisl Schrader, Specialist in Branding, Design, & Creative Process answered:

From an identity and branding standpoint, it sounds like your operations in the two states provide the same product or service to the same target demographic. Thus, they should stay as a unified brand as far as your look and feel, including logo, website, business cards, and social media. It's not unusual for companies to co-locate.

This is partially a legal question, so be sure to contact your accountant and lawyer about the matter.

However, it would be helpful to learn more about what your startup does in order to best solve your dilemma, including how location-dependent the service is. Would you like to set up a call so that we can dive into the issue further?

Leisl Schrader, Specialist in Branding, Design, & Creative Process answered:

It's great that you have an online portfolio, but what I noticed is missing from your description is a specialty or a description of concrete skills. Both "graphic arts" and "computer graphics" are broad and outdated terms. Are you doing Web / mobile UI design? CAD? 3D modeling? Vector drawing? Branding and marketing materials? Print design? What software do you use? In what media and channels do you have the most experience?

Normally, I do not recommend designers do pro bono, volunteer, speculative, or other unpaid work, -except- for in cases like yours where your professional design experience is nonexistent. Take on a few of these projects that interest you. Do them for 6 months to 1 year. After that, charge a reasonable starting rate for your area. After another year, raise your rate, and so on.

After that, as in any other business, is establishing your unique value proposition -- what you can offer that no one else in that specialty or skill set can.

Feel free to schedule a call with me to discuss further branding and design techniques.

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