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Clarity

Leisl Schrader

New York, NY

I am a creative entrepreneur, graphic designer, content creator, and speaker. I will teach you to develop a powerful and authentic brand for yourself and your company, to optimize and modernize your creative process for the startup world, and to use your own personal creative voice to drive you to business success.

$1.67/min

7 Calls

4 Reviews

35 minutes
Avg. call

User Interface Design Graphic Design Personal Branding Web Design Agile Management Logo Design Agile Methodologies Agile Project Management Branding & Identity Agile Methodolgy

Call me to talk about

Brand Design

Whether for yourself or for your venture, branding is how you make an indelible first impression. By learning the core principles of visual branding, you can carefully craft the details of your public image, ensure that you are being seen the way you want to be seen, and the way you truly are.

Agile Design

Remix Design has been a pioneer in bringing the innovations of Lean and Agile into the creative process, and changing the way that creative agencies operate in the startup world. Learn all the secrets of this process, and how your company can learn to produce high-quality creative work, efficiently and cost-effectively.

Entrepreneurship and Happiness

Do you feel like your brain just doesn't work the same as everyone else's does? Do you often feel unproductive and uncreative, despite your love and passion for your work? Do you feel like you don't have the innate personality traits necessary for business success?

Guess what – me too. The good news is that entrepreneurship can be the most liberating thing you ever do for yourself. Let me share with you my own personal strategies for dealing with a world that shuns those of us who are different; for building a personal brand based on your genuine self; and for finding a path to success not in spite of, but because of, your uniqueness.

Answers 3
Reviews 4

Answers

Leisl Schrader answered

Should I charge a fixed fee or per lead for Engagement Marketing Services?

Charging per lead shows that you are setting your pricing based on the value you bring to clients, and that you are willing to put a personal stake in getting them results.

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Lead Generation

Business Growth Strategies

Deal Structuring

Leisl Schrader answered

I am self-taught and would like to apply for Graphics Art work. Where should I start and what are some tips for success?

It's great that you have an online portfolio, but what I noticed is missing from your description is a specialty or a description of concrete skills. Both "graphic arts" and "computer graphics" are broad and outdated terms. Are you doing Web / mobile UI design? CAD? 3D modeling? Vector drawing? Branding and marketing materials? Print design? What software do you use? In what media and channels do you have the most experience?

Normally, I do not recommend designers do pro bono, volunteer, speculative, or other unpaid work, -except- for in cases like yours where your professional design experience is nonexistent. Take on a few of these projects that interest you. Do them for 6 months to 1 year. After that, charge a reasonable starting rate for your area. After another year, raise your rate, and so on.

After that, as in any other business, is establishing your unique value proposition -- what you can offer that no one else in that specialty or skill set can.

Feel free to schedule a call with me to discuss further branding and design techniques.

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Employee Hiring

Graphic Design

Hiring

Leisl Schrader answered

Should I re-brand my existing company as I try to build my startup?

From an identity and branding standpoint, it sounds like your operations in the two states provide the same product or service to the same target demographic. Thus, they should stay as a unified brand as far as your look and feel, including logo, website, business cards, and social media. It's not unusual for companies to co-locate.

This is partially a legal question, so be sure to contact your accountant and lawyer about the matter.

However, it would be helpful to learn more about what your startup does in order to best solve your dilemma, including how location-dependent the service is. Would you like to set up a call so that we can dive into the issue further?

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Branding & Identity

Incorporation

Company Branding

Reviews

Leisl is sharp, insightful, and wildly creative. She made me see the podcast landscape in a whole new way. I left brimming with ideas and next steps. Highly recommended.

Elizabeth Fullerton Source: Clarity

Excellent call with Leisl, she gave us great deal of valuable advice regarding all areas of our branding. She is very down to earth and honest with her feedback, which has helped us reflect and fine tune the fundamentals of our branding strategy and story. Would highly recommend her to anyone seeking advice on business branding.

Saveen Abeyratne Source: Clarity

Leisl was very connecting, I gained a lot 'clarity', and our conversation was very helpful. Thanks!

Sol Horowitz Source: Clarity

I contacted Leisl to chat about how to build an agile workflow within a design agency. She gave me some cool advices and we shared thoughts about my next step with my colleagues and with my client as well. I can definitely recommend her, she's nice and friendly and if you are not an english native speaker she also talks really clear (I'm Italian). I will keep in touch with her for other advices and calls.

Alberto Andreetto Source: Clarity

Member since September 2014