Looking for guidance for your new product or UX project? You’ve come to the right place! I'm a UX and Product Designer with a decade of experience across multiple industries all over the world. I’m the founder of a design consultancy where I have helped many startups and companies design products and complex systems. I also mentor students and help them start their UX career. User experience design is a strategic business asset and brings huge competitive advantage. As much as I love people’s passion and new projects I’m very aware that there are risks and uncertainties in business and that a good approach and strategy can help deal with that. I think that a good understanding of what is going on is the most important base of progress. Before becoming a strategist I was a teaching assistant and researcher at university, in the field of architecture and urban planning. Good research and understanding are still the foundation of my approach.