At 8 years old Lauren was told she had ‘word blindness’ and would never be able to read or write properly, yet she went on to become a five-time bestselling author and International Stevie Award Winning Neurobranding expert, using her dyslexia disability as her greatest asset - helping others understand how the brain sees brands.
Lauren has over 25 years in brand management, working within World leading advertising agencies such as Saatchi & Saatchi, Clemenger BBDO, Ogilvy & Mather and Grey Worldwide, as Brand Manager for AXA, delivering the International Rugby World Sevens and owning her own advertising agency.
She is the owner and director of award-winning Personal Branding Consultancy, Ultimate Business Propellor, using her insight into how the consumer's mind works, to provide clarity and direction needed to package a stand-out personal brand.
Lauren was awarded 2017 International Women In Business Entrepreneur Of The Year at the prestigious Stevie Awards and speaks at international conferences and events, webinars, summits and podcasts helping rocket launch professional service based businesses around the Globe.