Co-founder @ CloudFood.in, Ex-Founder @ OffersForShoppers, Ex Co-Founder @ MegaSEO, Digital Marketer and Author. Business Strategy Consultant. Growth Strategy & Branding Addict. Passionate about mentoring and giving back.
Have been running Adwords for 6+ years now. Handled all kind of small and big accounts totaling more than $800,000 till date. Trained many professionals who run their own Adwords Organization now.
For past 6 years, I have helped multiple companies in creating their lead generation channels and automating it to work as lead-generation engine which works day and night on its own. My work has encompassed multiple verticals including travel, matrimony, internet services, entertainment, technology, professional services like lawyers and more. This included everything from choosing the right traffic source - seo/adwords/facebook/ppv/media buy, setting up the right lead capture pages, suggesting lead baits, optimizing conversion and tracking.
Co-founder of MegaSEO - a company which specializes in natural optimization, penalty recovery and high competitive niche ranking. Just search for "google adwords expert", "google penalty recovery service","seo expert singapore" and many other similar terms and you'll find my site, profile or video ranking on page1 of Google. I can help you find these gem terms suitable for your business and consult you as how to dominate your business's google landscape using advanced search engine optimization techniques. If you're interested in blackhat seo for fast rankings, I can help you there too.
Starting up and scaling has become like a second nature to me. In my 17 years of professional experience, I have started and run 3 different startups - all in different domains from consumer commerce to marketing analytics to food. I have advised multiple founders regarding starting up, idea validation, growth hacking and building go to market strategy. I'm passionate about helping others succeed in business.
I have run a global marketing consulting service earlier where I used to work with Brands and SMBs to help them generate leads for various products and services. This has helped me develop customer insights across multiple industries which I have used to develop my own system which can be used by anyone to identify the low hanging set of customers and acquire them.
There are some great suggestions here if you want to learn things on your own. But if you want to just focus on client acquisition or want to keep it lean/simple initially - just find a good partner/reseller who provides SEM services. It's better to spend money paying for SEM services if that's not your core strength and play with your strengths in other parts of business.
Topic targeting is a broad way of targeting people who've expressed interest in that topic or "related topic". It's a good option if you want to create awareness, do branding or generate likes. But when your end goal is sales/leads - it's good to go for precise interests as that's like exact match - and it ensures that you're reaching only those people which you're actually targeting - not related ones.
Adwords is not the best platform when you want to target an "audience" instead of search terms. I would suggest you to use Facebook - targeting lawyers - or may be display ads - targeting pages visited by lawyers - and call out your app details in the ad copy. This will make sure that the persons clicking on the ad are from your target audience and are interested in what you have to offer.
Break it in 3 phases - 1 month, 6 month & 12 months. Tell them what you'll "do" in 1 month and then tell them what they'll "get in results" after 6/12 months. Map results to their revenue/traffic.
Now give them an irresistible offer - if they extend the contract to 12 months within 30 days of signing up , they get X,Y,Z extra worth $XXX. These free things can be landing page's conversion optimization, paid media buys every month, monthly press release for media exposure etc. Think what else might help them as business an club those in free package.
If the content is of high quality, there can be only 2 possible reasons on high level - #1. duplicate content or multiple thin pages within site and #2. Bad link profile. As you have pointed out, there are other sites republishing your content - but that's not termed as duplication (it's a case of syndication, which is perfectly normal). There are few things you should take care of while doing syndication - like using nofollow backlinks, referring to source etc. I have been helping clients successfully recover their sites for quiet a long time now and have never seen syndication as an issue. So if you want me to take a look, feel free to schedule a call and I'll take a look.
Some great suggestions by Adomas. Here are few more you can try -
- target people who like brands (which you sell on your site)
- target people who like 5-10 competitor's sites (for each product category)
- find pages/interests liked by people who like your page and get ideas from there
- expand your lookalike audience beyond top 1%
Above should help you expand your reach. Now to increase conversions, you must do re-targeting for those who visit the site and you must keep expanding the lookalike audience based on your "buyers" list.
If you need more help in setting up or scaling up huge campaigns, let me know.
Kumar is an expert on AdWords and SEO and answered my questions right on target.
Unbelievable how fast Kumar was able to digest my complicated history and diagnose and suggest some action steps to help me get back on track. Will be calling Kumar again soon could not recommend him more highly. No nonsense right to the point with a smile and positive outlook for what the future holds. Thank you Kumar, thank you Clarity for connecting me to such a great mind and human being.