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Ken Rother

Ithaca

Entrepreneur and educator with a focus on early stage concept development. A major advocate for the Business Model Canvas as a way of moving your idea forward

  • Answers 2
Ken Rother answered:

The starting point is pre-mvp, you need to be sure you are solving a problem or addressing a need people are willing to spend money on. Before going further and spending money building anything gain some clarity on who is your customer and why do they care.

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