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Clarity

Kristin Eberth

Vancouver, British Columbia

Head of Growth at Input Logic (product studio). Head of Growth at Blume (CPG ecommerce targeting Gen Z). VP Marketing at PressReader (media tech, B2B and B2C). Scaling startups & mid-size orgs, building teams, product strategy, B2B enterprise client acquisition strategy.

$5.00/min

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Digital Marketing eCommerce Brand Strategy Marketing Strategy Early-stage Startups Management Growth Strategies Business Growth Ecommerce Strategy B2B Marketing Strategy

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Customer acquisition and retention for B2B and B2C technology products, and ecommerce growth.

Scaling B2B Acquisition

Scaling B2B client acquisition and retention. Levelling up customers (from small --> enterprise clients). Building out processes and supporting internal infrastructure to serve larger customers. Marketing and sales strategy.

Ecommerce Growth

Scaling acquisition and retention of an ecommerce business (especially Shopify-based ones). Email marketing, SMS, retention, brand strategy, loyalty programs, referral programs, conversion rate optimization, etc.

Building a Marketing Team

Hiring, training, organizational planning, unlocking talent potential, navigating interpersonal and interdepartmental challenges, managing all this in a high-growth environment. I've built and led high performance marketing teams up to 20 people.

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Member since July 2021