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Clarity

Kirill Shmelev

15+ years in commercial strategy, revenue operations, and AI-assisted workflow design across hospitality, travel tech, and SaaS.

Built commercial operating systems at scale: pricing frameworks, CRM architecture, sales pipelines, KPI dashboards, and AI automation. Delivered measurable outcomes — +27% revenue YoY, +15pp direct share growth, +58% net room-night growth at Agoda.

Recent focus: translating complex business processes into structured digital systems — lead intake platforms, RevOps architecture, AI-assisted frontline automation.

Background: Marriott (Commercial Director), Agoda (Strategic Partnerships APAC), The Luxe Nomad (Director of Commercial Operations).

$1.67/min

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Travel SaaS Business Strategy MVP Sales Operations Hospitality Luxury Revenue Management

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Revenue Operations & Commercial Strategy

Former Marriott Commercial Director and Agoda Strategic Partnerships lead. I advise on revenue strategy, distribution mix, direct booking growth, and OTA optimization. Delivered +27% revenue YoY and grew direct share from 45% to 60% for a luxury rental portfolio across APAC.

Revenue Operations & Commercial Strategy

I help companies design commercial operating systems — from sales pipeline architecture and CRM setup to pricing frameworks and KPI dashboards. 15+ years across hospitality, travel tech, and SaaS. Built RevOps infrastructure for a 1,000+ key vacation rental company and re-engineered a US SaaS firm's lead system processing 27k leads/month.

AI Workflow Automation for Sales & Operations

I help teams replace manual commercial workflows with structured, AI-assisted systems — lead intake, qualification agents, follow-up automation, and human handoff logic. Practical operator background, not theoretical: I've built and shipped these systems, not just advised on them.

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Member since March 2026