Marketing and Innovation Executive with 10+ years of experience in media and technology at some of the world’s most innovative startups and respected brands, including IDEO, Wall Street Journal, Chicago Tribune and Edelman. Recruited by founders of Groupon to invest in new companies and manage portfolio for their $200MM venture capital firm, Lightbank. Hired and managed cross-functional teams of 15+ employees. Built and scaled sales operations that improved conversion rates by 3x. Developed and optimized marketing campaigns that reduced customer acquisition costs by 60%. Skills include Digital Advertising, Web Analytics, Brand Marketing, Sales Operations and Product Management. BS, University of Pennsylvania. MS, Medill School of Journalism, MBA, Kellogg School of Management