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Kevin Leland IDEOer, Former Founder in Residence at Lightbank,
Chicago, Illinois
Marketing and Innovation Executive with 10+ years of experience in media and technology at some of the world’s most innovative startups and respected brands, including IDEO, Wall Street Journal, Chicago Tribune and Edelman. Recruited by founders of Groupon to invest in new companies and manage portfolio for their $200MM venture capital firm, Lightbank. Hired and managed cross-functional teams of 15+ employees. Built and scaled sales operations that improved conversion rates by 3x. Developed and optimized marketing campaigns that reduced customer acquisition costs by 60%. Skills include Digital Advertising, Web Analytics, Brand Marketing, Sales Operations and Product Management. BS, University of Pennsylvania. MS, Medill School of…
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Digital Marketing
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Sales Operations
Member since December 2013
Digital Marketing
Start-ups
Sales Management
Marketing Strategy
Market Research
Product Development
Brand Management
Media Relations
Sales Operations
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