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Clarity

Kenneth Bator

Long Beach, CA

Ken Bator has over two decades of experience in helping organizations to save money, to make money and to thrive. Over his career as a management and marketing expert he has served as an executive of three different financial institutions throughout the country and has assisted several small to medium-sized businesses to reach new levels of effectiveness and revenue.

Ken Bator has facilitated several training and strategic planning sessions for many organizations since 2001. He is also a co-founder of the Police Officers’ Credit Union Conference. Bator has earned a BS in Finance and an MBA in Entrepreneurship from DePaul University as well as a Certificate in Integrated Marketing from the University of Chicago. His articles have appeared in many trade publications including The Credit Union Journal and ABA Bank Marketing. Bator is the author of both The Pocket Guide to Strategic Planning: The 90-Day Quick Fix for the Business Owner or Manager and The Strategic Planning Workbook and Guide for Financial Institutions.

Specialties: Strategic Planning
Branding
Culture Enhancement
Team Building
Marketing
Business Development
Small Business Management & Consulting
Merchant Services
Social Media
Loyalty Programs
Public Speaking
Seminars

$1.67/min

2 Calls

7 Reviews

17 minutes
Avg. call

Marketing Strategy Public Speaking Personal Branding Copywriting Small Business Business planning Strategic Planning New Business Development Business Management Brand development

Call me to talk about

Align the Brand, Culture, and Strategy to Drive the Right Business to Your Biz

With more than 20 years of experience and over 10 years of working as a consultant, I am not only expert but passionate about aligning the brand, culture, and strategy of a business. By brand, culture, and strategy I mean:

• The Brand = the image or what everyone externally thinks of the business.

• The Culture = how everyone internally, i.e. staff and management, behaves and affects not only the image of the business among all of the employees but also that brand image externally we just talked about.

• The Strategy = how the business is going to build that image externally, i.e. encourage more people to buy “our stuff” so we can be more profitable, by getting the most out of all of our potential resources, especially the staff that have the power to kill our business one customer at a time.

Having successfully worked with organizations in many industries with as few as one employee and as many 1,500, it would be a pleasure to put my experience to work for you.

Align the Culture, Brand, and Strategy to Drive the Right Business to Your Biz

• The Brand = the image or what everyone externally thinks of the business.

Having successfully worked with organizations in many industries with as few as one employee and as many 1,500, it would be a pleasure to put my experience to work for you.

Align the Strategy, Culture, and Brand to Drive the Right Business to Your Biz

• The Brand = the image or what everyone externally thinks of the business.

Having successfully worked with organizations in many industries with as few as one employee and as many 1,500, it would be a pleasure to put my experience to work for you.

Answers 2
Reviews 7

Answers

Kenneth Bator answered

When hiring a creative firm to work with our branding needs, what are some questions and deciding factors we should ask and evaluate?

The most important thing I would ask is who have you worked with and can I speak with your references. What their current and former clients say will speak volumes.

If I am clueless about my company brand, or branding in general, I would want to know from their clients how they felt about the firm's process in uncovering the current brand essence.

If I have a good handle on my company brand I would want to know how they enhanced their clients' current image and uncovered untapped elements of their brand drivers.

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Brand development

Branding & Identity

Corporate Branding

Kenneth Bator answered

Have a business plan all written up. Which would be the appropriate next step, to see a lawyer or local small business office?

Unless the plan is founded on a product or service that needs to be patented, I would seek a second set of eyes that you trust. That very well may be your local small business office. They would approach your business plan with your best interests in mind and give you some tips on how best to begin implementing the plan. The latter almost always needs to be that next step after that second set of eyes.

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Small Business

bootstrapping

Business planning

Reviews

Ken is very engaging and focused on the job at hand. Our management team realized tremendous productivity from the planning sessions Ken lead.

Roger Beane Source: LinkedIn

I had the pleasure of connecting with Ken Bator via Linkedin and it could not have been a better connection to have made. Ken is a professional business owner that possesses great experience and deep skills in business solutions. He has immense passion for what he does and it shows in his work and in talking with him. I am very particular as to who I partner with to do business, but after talking with Ken and discussing the synergy that was present between our companies and seeing the level of excellence he expects of himself and his business everyday, the decision was clear. I am very pleased to call Ken, a man of integrity, ambition, and passion, an allied partner of Bradway Partners, LLC.

Heather Bradway Source: LinkedIn

Ken was my student at the U. of Chicago, and later we cooperated on various credit union assignments. He was a fast learner as a student and a reliable, knowledgeable and pleasant collaborative business partner. I will always look forward to cooperate again with Ken on any assignment.

Ilan Geva Source: LinkedIn

Ken Bator facilitated a breakout session entitled "Branding the Credit Union Experience" at the NJ Credit Union League's 76th Annual Meeting & Convention. I found Ken easy to work with, very energetic and based on the reaction of his session participants, I will definately work with him again! Thanks Ken.

Barbara Agin Source: LinkedIn

When he headed the marketing and sales of a wholesale credit union, Ken turned to my agency for help in growing his business. I enjoyed working with Ken immensely. He offered intelligent strategic insights. He provided strong creative direction. And he encouraged great work. If you're looking to build an effective marketing and sales organization, call on Ken. As he always does, he will be direct, provide real solutions and deliver powerful results.

John Kho Source: LinkedIn

Ken has proven to be an excellent trainer and motivator. While working with Ken in developing AltaOne's Market Area Management training and Marketing plan, Ken was able to produce a detailed plan, which was presented in individual workshops in each of our market areas. He was able to relate to the novice manager as well as challenge the more experienced managers with market area problem solving ideas. He brings humor and enthuaisam to each of his presentations.

Robert Aslanian Source: LinkedIn

We hired Ken to do a objective assesment of our sales and marketing functions. His analysis and insights were invalable to the formation of our sales and marketing plan, staff training and compensation plans.

Michael Ensweiler Source: LinkedIn

Member since January 2014