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Clarity

Ken Burke

San Francisco

Founded MarketLive, an enterprise class eCommerce platform, that generated over 2 Billion dollars in commerce transactions a year from leading online retailers. Sold MarketLive four years ago and now I work with Entrepreneurs to realize their dreams.

$1.67/min

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Marketing Entrepreneurship Sales Mentoring Sales Management Tech startups and entrepreneurship Business Strategy Funding Venture Funding Financial Modeling

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Funding Strategies From Bootstrap to VC

Funding your business can be one of the most challenging but critical parts of running a business. If you are considering fundraising or are actively pursuing it, I can absolutely guide you through this rather complex process.

As a serial entrepreneur, I have raised over 55m from some of the top VCs in the Silicon Valley including Sequoia Capital (the premier VC in the world). In addition, I have bootstrapped several businesses and can share with you all of my secrets for making it through this phase of your business.

I can help you with the following:
- Create the overall funding strategy for your business
- Determine the optimize size of the fund raise
- Match you with the best types of investors that can really add value to your business
- Assist in creating the carefully crafted investor pitch
- Help you find and pitch to interested investors
- Advise and negotiate the term sheet and final deal to achieve the best possible valuation and terms

There is no question that getting help from an experienced entrepreneur like myself will increase your chance of a successful funding round at the optimal terms for you and your business.

CEO Coaching / Mentoring

During my 25 years as a CEO in the tech industries, I had some incredible coaches that helped me immensely along the way. I would love to do the same for you as a do for other entrepreneurs, CEOs and founders. While the tech industry is my specialty, I can be an incredible coach to you in whatever industry you are in.

Here are some of the things I can coach you on:
Managing your investors and board
- Developing a growth engine for your business
- Managing your sales organization
- Customer success and retention strategies
- Operational efficiency
- Managing your executive team
- Go to market strategy that is aligned with the business
- Partnership strategies to grow your business
- Funding strategies to build your future
- Financial management of the business
- Exit strategy (selling your company)
- Your leadership skills

Sales Strategies and Management

Getting sales to work effectively in your organization is never easy but with a solid selling strategy in place and excellent sales management, you can have a highly effective organization that is propelling your growth to new heights. I have been running sales organizations for over 25 years and I know exactly how they need to be setup and managed to yield success.

Here are some of the things I can help you with:
- Acquisition strategies
- Lead gen management
- Creating a compelling messaging strategy that resonates with customers
- Pipeline management by rep
- Strategies to most effectively manage your sales team
- Contracts including MSA and SOW
- Strategies to get deals negotiated and closed
- Coaching your sales team
- Partnership strategies to create new opportunities

Marketing and Growth Strategies

There is nothing better as an entrepreneur than to watch your company grow, and creating an incredible marketing engine can make that happen. It is critical that your marketing strategies line up with you selling and overall go to market strategy. I have been driving marketing and growth strategies in my companies for over 25 years and would love to help you with yours.

I can help you and your team with:
- Development of your messaging strategy
- Product launches
- PR and AR strategies
- Developing a host of online and offline marketing programs
- Establishing a solid thought leadership strategy
- Digital, social and influencer marketing
- Developing and executing an ecommerce strategy
- Partnership strategies that can grow your business
- Marketing to your existing customer base

Business Strategy and Planning

Having a solid over-arching business strategy that can be understood by your investors, your employees and most importantly by your customers is critical to your overall success. Has your business stopped growing or worse declined in growth?

One of the biggest problems I have seen is your overall business strategy is not consistent with all your other business strategies like sales / marketing or product. In running businesses for more than 25 years now, I will make sure all your strategies are in alignment and consistent with where your company needs to go. I will work with you to update these strategies to take into account the ever-changing market conditions like new competitors or changing technology.

I have a proven methodology that quickly finds challenges with your current business strategy and gets your business back on track to grow and prosper.

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Member since May 2020