Senior Marketing Director at Furlenco. Have been Head of Marketing at Great Learning and Aditya Birla Fashion and Retail Ltd. Previously worked at Dominos/Dunkin Donuts, Bharti Airtel, Tata Teleservices Ltd and Idea.
With 16 years of experience, I have led strategic marketing initiatives across Telecom, Retail, Sports, Food and E-commerce industries. I have hands-on experience in Brand Marketing, Digital Marketing, Performance Marketing, New Product Development, Category Management, Consumer Insights, Analytics, Market Research and PR. I have planned and executed 360 degree campaigns covering TV, Print, OOH, Radio, PVR/Inox, BTL on-ground activation along with digital platforms like OTT, Social Media, Digital Channels, influencer marketing etc.
