Kamal Balogun Kamal Balogun is a Serial entrepreneur

I have been in business for over 25 years. In business I believe there is a system you have to follow in other for you to have a successful business. However, I also believe each business needs its own system designed for that particular business to be successful. Some systems we have used in the past, wasn't thought in school but we also can't argue with results.

Sales and marketing are a major reason why any business is generating profits. Having a good business message and product is not enough to lead you to success. I believe apple is not number one because they make the best computers or phones. They just have the best marketing and sales strategy and message that the consumers resingnate with. The lifeline of most business is tied to the way they market their products and the strategy used to convert their audiences into repeat, loyal customers