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Expert
MenuJosh Michael Email & CRM - Retail, eComm, Healthcare, Startups
I'm a tech-minded marketer with a history of building systems that support growth. Among other things, I've managed 1.75 billion emails annually for a retailer & built multiple CRM solutions for healthcare startups.
Aside from my beard grooming skills, I'm really good at deliverability, marketing for startups, and building customer journeys.
68
Calls |
27
Reviews |
Areas of Expertise
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JM$4.17/min per minute(42)Email PlatformsJosh Michael • Greater Nashville AreaCreated 12 years ago in Technology / CloudManaged billions of emails sent off of a dozen platforms including ExactTarget (Salesforce Marketing Cloud), Silverpop (IBM Marketing Cloud), Listrak, Bronto, Mailchimp, and more. Overseen the RFP and migration process to new platforms multiple times.Josh Michael Greater Nashville Area(42)
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JM$4.17/min per minute(42)Triggered EmailsJosh Michael • Greater Nashville AreaCreated 12 years ago in Sales & Marketing / Email MarketingI manage the majority of triggered messages and behavioral driven communication for Magazines.com.Josh Michael Greater Nashville Area(42)
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JM$4.17/min per minute(42)Email AutomationJosh Michael • Greater Nashville AreaCreated 12 years ago in Sales & Marketing / Email MarketingI have created and managed dozens of automated campaigns that drive significant revenue.Josh Michael Greater Nashville Area(42)
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JM$4.17/min per minute(42)SubscriptionsJosh Michael • Greater Nashville AreaCreated 10 years ago in Sales & Marketing / Growth StrategyHow do you get people to subscribe and then retain your customers for life. Between my experience at Magazines.com and co-founding 2 subscription based businesses, I can help you hold on to your customers.Josh Michael Greater Nashville Area(42)
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JM$4.17/min per minute(42)IBM Marketing Cloud (Silverpop)Josh Michael • Greater Nashville AreaCreated 9 years ago in Technology / OtherI manage all email development and deployment of promotional and triggered messages from Silverpop. I was also oversaw the entire installation of Silverpop from scratch.Josh Michael Greater Nashville Area(42)
- Reviews 27
- Answers 9
Josh provided great insight. Knowledgable and got right into the heavy hitting advice / points. No wasted time.
Source: Clarity Shaun Leeper May 5, 2022Clear and concise advice on how to think about the segmentation of my list for my small business. Thank you!
Source: Clarity Dr. Nathan Kadlecek, PT Feb 2, 2022Helpful info in a short call. Will definitely connect again for future questions.
Source: Clarity Tim Bertelsman Sep 6, 2021Josh was great to talk with! Really appreciated the honest & insightful feedback
Source: Clarity Jackson Riso Dec 17, 2020Great insights and answers to my questions. Thanks Josh!
Source: Clarity Josue Sierra, Email Marketing Expert Jan 24, 2020Fantastic call! Lots of insights!!
Source: Clarity Tyler Moore Dec 20, 2019Josh is incredibly knowledgeable about the email landscape and provided us with lots of useful feedback!
Source: Clarity Hannah Stacey Aug 22, 2019Super helpful on thoughts around sending mass emails to achieve deliverability.
Source: Clarity Chris Kolmar May 22, 2019Had a great call. Straight to the point and very productive.
Source: Clarity Kess Eburu Mar 29, 2019

You need to think about these auto-responders in terms of events. If you can put data up on MailChimp when an event takes place, you can manage auto-responders off of that data. Here is some additional information from their website. http://kb.mailchimp.com/article/how-do-i-create-an-autoresponder


Great options listed above. Another thing you could do is offer a percentage of the sales of your products to popular bloggers in your space so they can push your content. When they purchase your content, collect their email address.
As far as not having a platform, that is no problem, however, you need to find a way to add value or positively impact peoples' lives if you expect them to give you their email address.


I don't think it is what you are looking for, but MailChimp.com was created by mistake from a services agency. They were sending emails for their clients and the next thing you know, they were making most of their money from send costs and the rest is history. Sorry I can't be more help.


I have had a lot of success sending the proposal after I have clearly demonstrated that I can have a profound impact on their business. If you send them a quote or proposal without building trust by demonstrating your expertise, they will get sticker shock. I would recommend you read the free ebook from the founder of FreshBooks called ""Breaking the Time Barrier." http://breakingthetimebarrier.freshbooks.com/


I am not sure if it is the type of entrepreneurship you are looking for, but check out Fizzle.co


That depends on your goals, but although this isn't a vitamin, the best universal advice to give people is to drink plenty of water. :)


Help people. That is the best answer you will get. This looks like asking people what you can do for their business. Seriously call an executive and say, I want to help you make money, give me a shot. Then work your face off and don't read all the blogs you follow while at work.


They met a need for lots of people. Their values lead to long term success, but their short term growth was due to meeting a need in the marketplace and doing really well.


There are a lot of factors at play when getting caught in the junk folder. Long term, send quality content to trusted emails. In the short term, make sure the URLs you are sending people to match the domain you are sending from? Also, what subject line were you using? Also, what vendor are you sending from?
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