Currently managing 1 billion emails per year with a large retailer. Former Magazines.com email manager & head of CRM for a healthcare startup. Clients include a coffee subscription business, apparel company, education platform & more.
I have created and managed dozens of automated campaigns that drive significant revenue.
I manage the majority of triggered messages and behavioral driven communication for Magazines.com.
How do you get people to subscribe and then retain your customers for life. Between my experience at Magazines.com and co-founding 2 subscription based businesses, I can help you hold on to your customers.
I manage all email development and deployment of promotional and triggered messages from Silverpop. I was also oversaw the entire installation of Silverpop from scratch.
Managed billions of emails sent off of a dozen platforms including ExactTarget (Salesforce Marketing Cloud), Silverpop (IBM Marketing Cloud), Listrak, Bronto, Mailchimp, and more. Overseen the RFP and migration process to new platforms multiple times.
I don't think it is what you are looking for, but MailChimp.com was created by mistake from a services agency. They were sending emails for their clients and the next thing you know, they were making most of their money from send costs and the rest is history. Sorry I can't be more help.
I have had a lot of success sending the proposal after I have clearly demonstrated that I can have a profound impact on their business. If you send them a quote or proposal without building trust by demonstrating your expertise, they will get sticker shock. I would recommend you read the free ebook from the founder of FreshBooks called ""Breaking the Time Barrier." http://breakingthetimebarrier.freshbooks.com/
Great options listed above. Another thing you could do is offer a percentage of the sales of your products to popular bloggers in your space so they can push your content. When they purchase your content, collect their email address.
As far as not having a platform, that is no problem, however, you need to find a way to add value or positively impact peoples' lives if you expect them to give you their email address.
They met a need for lots of people. Their values lead to long term success, but their short term growth was due to meeting a need in the marketplace and doing really well.
Help people. That is the best answer you will get. This looks like asking people what you can do for their business. Seriously call an executive and say, I want to help you make money, give me a shot. Then work your face off and don't read all the blogs you follow while at work.
That depends on your goals, but although this isn't a vitamin, the best universal advice to give people is to drink plenty of water. :)
I am not sure if it is the type of entrepreneurship you are looking for, but check out Fizzle.co
There are a lot of factors at play when getting caught in the junk folder. Long term, send quality content to trusted emails. In the short term, make sure the URLs you are sending people to match the domain you are sending from? Also, what subject line were you using? Also, what vendor are you sending from?
You need to think about these auto-responders in terms of events. If you can put data up on MailChimp when an event takes place, you can manage auto-responders off of that data. Here is some additional information from their website. http://kb.mailchimp.com/article/how-do-i-create-an-autoresponder
Terrific, thoughtful input. Josh has an expert grasp of marketing, especially the email channel.
Approachable. Deeply skilled. Patient. Precise.
Josh provided excellent help for our situation!
Thanks again. I appreciate that you're talking from real world experience.
First time using Clarity. Great interaction to test new ideas and gain a fresh perspective. kinda wish we had more time to chit-chat, but that's OK.
Josh is very knowledgeable and insightful! So glad we had the opportunity to speak with him on our own email marketing tactics. Thank you Josh!
Josh's advice was super helpful, and exactly what we were looking for!
Thanks Josh for sharing your experience and insight. Your tips are really helpful. Thank you.
Josh is a very experienced email marketer and gave some great advice that I can implement right away !
Josh had some very clever suggestions! I will definitely stay in touch with him for our email marketing efforts.
Clearly knows his stuff - Josh got right to the point, was well-prepared, and made very valuable suggestions right away.