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Clarity

Josh Michael

Greater Nashville Area

I'm a tech-minded marketer with a history of building systems that support growth. Among other things, I've managed 1.75 billion emails annually for a retailer & built multiple CRM solutions for healthcare startups.

Aside from my beard grooming skills, I'm really good at deliverability, marketing for startups, and building customer journeys.

$4.17/min

68 Calls

27 Reviews

23 minutes
Avg. call

Email Marketing Marketing Strategy HTML Email Design Email Marketing Software Email Strategy HTML emails ExactTarget Email Management Email List Building

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Email Automation

I have created and managed dozens of automated campaigns that drive significant revenue.

Triggered Emails

I manage the majority of triggered messages and behavioral driven communication for Magazines.com.

Subscriptions

How do you get people to subscribe and then retain your customers for life. Between my experience at Magazines.com and co-founding 2 subscription based businesses, I can help you hold on to your customers.

IBM Marketing Cloud (Silverpop)

I manage all email development and deployment of promotional and triggered messages from Silverpop. I was also oversaw the entire installation of Silverpop from scratch.

Email Platforms

Managed billions of emails sent off of a dozen platforms including ExactTarget (Salesforce Marketing Cloud), Silverpop (IBM Marketing Cloud), Listrak, Bronto, Mailchimp, and more. Overseen the RFP and migration process to new platforms multiple times.

Answers 9
Reviews 27

Answers

Josh Michael answered

Are there examples of corporate departments that have been turned into profit centers? Such as in-house advertising, market research or R&D functions?

I don't think it is what you are looking for, but MailChimp.com was created by mistake from a services agency. They were sending emails for their clients and the next thing you know, they were making most of their money from send costs and the rest is history. Sorry I can't be more help.

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Accounting

Organizational Design

Management

Josh Michael answered

What do you think is the best format for proposal for marketing services?

I have had a lot of success sending the proposal after I have clearly demonstrated that I can have a profound impact on their business. If you send them a quote or proposal without building trust by demonstrating your expertise, they will get sticker shock. I would recommend you read the free ebook from the founder of FreshBooks called ""Breaking the Time Barrier." http://breakingthetimebarrier.freshbooks.com/

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Marketing Strategy

Online Marketing

Digital Strategy

Josh Michael answered

How do I build my email list?

Great options listed above. Another thing you could do is offer a percentage of the sales of your products to popular bloggers in your space so they can push your content. When they purchase your content, collect their email address.

As far as not having a platform, that is no problem, however, you need to find a way to add value or positively impact peoples' lives if you expect them to give you their email address.

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Online Marketing

Email Marketing

Email List Building

Josh Michael answered

What environmental and personal characteristics allowed Larry Page/Sergey Brin to be so successful?

They met a need for lots of people. Their values lead to long term success, but their short term growth was due to meeting a need in the marketplace and doing really well.

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Entrepreneurship

Internet Entrepreneur

Business Strategy

Josh Michael answered

Hi. My name is Areriel I am 18,iam hungry to reach my dream of being a marketing excutive only problem is I do not know where to start with networking

Help people. That is the best answer you will get. This looks like asking people what you can do for their business. Seriously call an executive and say, I want to help you make money, give me a shot. Then work your face off and don't read all the blogs you follow while at work.

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Marketing Strategy

Social Networking

Social Media Marketing

Josh Michael answered

What is best vitamin on market?

That depends on your goals, but although this isn't a vitamin, the best universal advice to give people is to drink plenty of water. :)

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Sports Nutrition

Josh Michael answered

Who are some of the best teachers of entrepreneurship?

I am not sure if it is the type of entrepreneurship you are looking for, but check out Fizzle.co

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Entrepreneurship

Company Building

Josh Michael answered

What would cause messages from my new email address to go to some recipients junk folder? It's a new domain name. Anything I can do on my end?

There are a lot of factors at play when getting caught in the junk folder. Long term, send quality content to trusted emails. In the short term, make sure the URLs you are sending people to match the domain you are sending from? Also, what subject line were you using? Also, what vendor are you sending from?

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Email Management

Network Security

System Administration

Josh Michael answered

How do I manage and automate auto responders and customer communication with Capsule, Mailchimp and Freshbooks?

You need to think about these auto-responders in terms of events. If you can put data up on MailChimp when an event takes place, you can manage auto-responders off of that data. Here is some additional information from their website. http://kb.mailchimp.com/article/how-do-i-create-an-autoresponder

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Email Management

Email Marketing

SMS Marketing

Reviews

Josh provided great insight. Knowledgable and got right into the heavy hitting advice / points. No wasted time.

Shaun Leeper Source: Clarity

Clear and concise advice on how to think about the segmentation of my list for my small business. Thank you!

Dr. Nathan Kadlecek, PT Source: Clarity

Helpful info in a short call. Will definitely connect again for future questions.

Tim Bertelsman Source: Clarity

Josh was great to talk with! Really appreciated the honest & insightful feedback

Jackson Riso Source: Clarity

Great insights and answers to my questions. Thanks Josh!

Josue Sierra Source: Clarity

Fantastic call! Lots of insights!!

Tyler Moore Source: Clarity

Josh is incredibly knowledgeable about the email landscape and provided us with lots of useful feedback!

Hannah Stacey Source: Clarity

Josh was great on the call. He was able to answer all of my questions. Thanks!

T J Source: Clarity

Super helpful on thoughts around sending mass emails to achieve deliverability.

Chris Kolmar Source: Clarity

Had a great call. Straight to the point and very productive.

Kess Eburu Source: Clarity

Josh gave me some great ideas

Nour Chaaban Source: Clarity

Member since April 2013