Founder of SOAP - a sustainability consulting firm helping serious companies understand, improve, communicate and own their impact in the world.
John Rooks provides the perfect combination of creativity and knowledge of how best to market products and services in the socially and environmentally progressive space. Whether you're veteran LOHAS or transitioning from the mainstream, you'll want Rooks on your team.
John's mix of intense creativity and infectious energy makes working with him a unique experience. Dedication to the craft of good business and refusal to take the easy road make working with him a recipe for success. He's exactly the kind of collaborator that we all need more of.
If, as a brand marketer, you haven't discovered www.morethanpromote.com, you owe it to yourself to visit and take the pledge. We have. In fact, we're using John's brainchild as a "North Star" guide when developing consumer engagement strategies and tactics - thanks to our multiple engagements with the SOAP group.
Small but subtle shifts, for example from a traditional "buy one, get one" to a "buy one, give one" (to a food bank, enabled in-store) - are the future of Conscious Capitalism, especially when harnessed on a large scale. We're proud to be associated with the movement that John and his talented team are enabling.
I found The SOAP Group a few years ago when I was searching for a communications firm to design a promotional campaign for a unique client. Their insight, acumen, and wit immediately distinguished them from among countless other firms, including much more famous entities. But what astonished me then, and continues to impress me with each project we do together, is how phenomenally capable John and his team are at delivering startlingly fresh, engaging work without sacrificing either their unflustered, no-nonsense approach or their core devotion to sustainable practices. The entire practice clearly reflects John's good nature, near-insanely clever creativity, and infectious energy.