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Expert
MenuJenny Sun Lead User Experience at Field
User Experience Consultant. Co-Founder of Field (User Research, Product Strategy, Experience Design Firm). Instructor at Creative Circus. UX STRAT Advisory Board Member.
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JS$2/min per minuteNew ArrivalDive Into How Your Customers Think, So You Can Make an Awesome Product for ThemJenny Sun • Atlanta, GACreated 10 years ago in Product & Design / User ExperienceWith 10+ years vested in user research and experience strategy, I've led customer development with numerous Fortune 500s and startups to create innovative products for the market. Question number is one is what does your product solve for a particular market? Do you understand who your product is for? Identifying the alignment between business goals and key areas of inquiry will create the bond between your product and your customer. I can help you figure out a plan for customer discovery that doesn't have to be expensive or take a long time.Jenny Sun Atlanta, GANew Arrival
- Reviews 9
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Jenny is a great UX instructor. She used her industry knowledge and experience as tools to help us understand and execute basic principles. She was very patient and engaged; always willing to answer every question no matter how small. Jenny is by far one of my favorite instructors to date.
Source: LinkedIn Nakia McKinney Mar 20, 2015Since graduating from the Creative Circus, I have been auditing classes to continue cultivating my skills and stay current in my field. I decided to investigate User Experience by auditing Jenny’s class. To say I fell in love is an understatement, and it encouraged me to seriously consider a career shift. Her classes are not just theory, but hands on experience. Jenny is an amazing teacher and very student-focused. She cares about her students and makes herself accessible to them. She has a way of making you push yourself, of inspiring you to do better. She goes the extra mile, brings in colleagues to review student work and even made a couple introductions for me in the industry. She is a true mentor and I am grateful for having met her.
Source: LinkedIn Leigh Haislip Mar 20, 2015Jenny has worked with our Innovation Lab team of product managers, designers, and researchers on several key initiatives. She helps us evolve ideas from the early concept phase into full-featured product designs.
She plays a valuable role throughout our project lifecycle. On the most recent projects, Jenny attended several face-to-face customer research sessions and helped us derive insights. She developed low-fidelity prototypes and then evolved the designs over several iterations based on users’ response to them.
Jenny’s sharp, talented, and is great to work with. She built instant rapport across our team and is a strong collaborator. She has played a critical and valuable role in some of our most important work, and is someone our team highly recommends.
Source: LinkedIn Scott Francis Mar 20, 2015Jenny Sun is someone whom I enjoyed working with a great deal during our 3 years together at User Insight. I was always excited when she was a part of any project I was managing directly and supremely confident when she was working with other project teams. She builds an instant and easy rapport with a variety of client types from Marketing, Design, Research and Development. She speaks with a quiet confidence that infuses others with enthusiasm and a yearn to learn more about what she has to say and can do. I saw her perform admirably in all kinds of scenarios and highly recommend her to anyone who will listen. I continue to cheer her on in her new career direction and remain a fan.
Source: LinkedIn Jonathan Yardley Mar 20, 2015Jenny has an impressive design and strategist skillset and a fine sense of professionalism that she applies to every project she undertakes. Her visual design work is elegant and effective, and she has an encompassing design sensibility that ranges from individual project work to complete corporate identity and brand development efforts. Furthermore, Jenny has real talent as a User-Experience professional, demonstrating the rare ability to quickly synthesize information and clearly communicate concepts to different audiences with empathy and a level head. It's been a pleasure working with her!
Source: LinkedIn Robert Hamburger Mar 20, 2015Jenny is very personable and sets the standard for being the quintessential designer and strategist, as she exhibits a disciplined and detailed approach integrated with her strong sense of creativity and professionalism. She is knowledgeable in both web-related and print-related media in addition to user interface and brand realization, always contributing exactly what is needed to bring a concept to the next level.
I have had the distinct pleasure of working with her on a number of SunSilvestri projects, most recently Local Love, an Atlanta fashion benefit supporting Hats for Hearts, a local non-profit organization. Throughout our professional relationship, I have been privy to Jenny’s exceptional attention to detail and her process for efficiently managing her portfolio without losing her artistic perspective. She is a natural leader, however, Jenny is also exceptionally team-oriented, always willing to support her project team members, in order to creatively and effectively troubleshoot a variety of branding and design challenges as they arise. Jenny has truly earned the respect of her colleagues with the integrity and productivity she has brought to all of the projects and roles she has undertaken, including her capacity to provide quality client management. I would recommend Jenny for all facets of design and branding direction.
Jenny is a very hard working and talented designer. She excels at graphic design but can also serve as a researcher, strategist, interaction designer. My experience with Jenny spans two different companies, first at Matter and then at User Insight. During that time she has helped me immensely in conducting primary research and creating posters, presentations, diagrams, and much more that both clearly and beautifully communicate findings and opportunities for clients. She is a pleasure to work with due to her collaborative, laid back attitude and her dependability. I highly recommend Jenny for any creative position and hope to work with her again in the future!
Source: LinkedIn Crystal Heithaus Mar 20, 2015Jenny is a thoughtful, meticulous, and creative designer who over delivers on every single project she is given. I appreciate Jenny's ability to dive into the business needs and details surrounding a design project, observe and become proxy for the users or recipients of a design, and incorporate those points of view into the design. And Jenny is a collaborative team member and all-around great person. She adds value to any organization.
Source: LinkedIn Jim Combs Mar 20, 2015Elegant, spare, gorgeous, pixel-perfect, thoughtful - these are just a few of the words I'd use to describe Jenny's work. She is a consummate designer, artfully blending aesthetic and function to create art that works - whether the medium be print, packaging or interactive. Oh, and I should mention her hobby seems to be dabbling in gallery-worthy photography. To top it all off, she's a delightful person with whom to to work. Gracious and kind, witty and unexpected. I so hope that our paths continue to cross!
Source: LinkedIn Lindsey Mosby Mar 20, 2015Understanding your market is key. Without a market, products flounder, or worse, fail.
I've conducted research on markets where a product didn't exist yet. The research doesn't have to be expensive or lengthy. The purpose of research is to understand the true needs of the market.
Based on the gift box idea, have you identified a user type or persona that this product would be suitable for?
That is where I would start.
Draw out the different types of users and scenarios there are for the product and start talking to them. Get an understanding of their current gift giving habits:
- Who are they buying gifts for? Is it someone they buy for regularly? How often? How much do they typically spend?
- What are they buying?
- Where are they buying (online/physical retail store)?
- When are they buying? Is it last minute?
Hone in on where they're having problems. If you start noticing patterns in their answers, this becomes the pain point(s) your solution/product can address. Towards the end of the conversation, you could run the gift box idea by them and see how they react to it, but gathering their current habits before biasing them towards a solution would help you in the long run.
After conducting the research and you feel that you've nailed it, then you can set up a website that gathers email addresses before you create the product. This begins the iterative process, and as you work through each step, you're gathering interest and insights from potential customers and working it into your new product.
If you have any questions about getting this started, please contact me.
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