Senior-level Digital Strategist with expertise in Content Strategy, Web Analytics, Search & Media. Staying ahead of the game for clients including Nike, Intel, The Standard, and Xero.
How comfortable are you with your metrics and reporting? If you don't feel like you know how to truly measure ROI, are having trouble choosing what metrics to observe, or have the need to develop a full strategic framework, we should chat.
Content is more than just king. It is complex, and needs a strategically sound approach in order to succeed. Let's discuss your content, its purpose, and how we can maximize your ability to achieve goals with strategic content.
So you have your content strategy on lock down, now it's all ab out the marketing. How can you get targeted sets of eyes on your content? How do you connect and share with the top influencers? Let's discuss your options and what tactics will work best for your brand.
This might not be the most popular answer, but I love going with social data in a situation like this. Tools like BuzzSumo, FollowerWonk and Affinio are all ripe with data that can tell you who is active in the space associated with different keywords, topics, etc.
That is a general answer. To give you something more specific I ask, what is the exact data you are looking for? Do you know how you are going to apply it?
The social data can tell you who these people are, what other topics they like, what content is popular, etc. I love that as a starting point, but would love to know more about your goals and objectives.
This question needs a bit more detail to be answered specifically, but long story short you will need to pay for it. Based on your audience, goals and objectives, you can fine tune the targeting to ensure you are paying for qualified traffic.
You can also start cranking out and distributing content, but paying for the traffic is going to cover the 'quickly' part better than any other option.
Interesting question. From what you are saying, it makes me wonder what your reason would be for wanting to have your content indexed?
If you do decide to do it, you are definitely putting both sites at risk IMO. Even if you take all of the precautions to tag your content as the original source, you will likely be damaging the money site as they would risk losing visibility for the content you are providing.
I would want to know a little more about the motives and objectives of each business, but my initial recommendation would be not to do it based on what I see here. It has the potential to damage your business relationship.
If you are trying to take the business away for yourself, the answer might be a little different and would need to be very carefully thought out.
Intercom's new real time platform looks amazing:
Hate to be so short, but look here:
I would write it out for you, but my friends at SwellPath already have:
Each keyword has a different search volume and level of competition, and prices are highly impacted by those numbers. So before knowing how to bid, it is important to look at the keyword you are bidding on.
Even long tail keywords can be competitive, and a number of situations can play out.
Maybe you need to bid above the recommendation because you want to fight for visibility. Maybe you want to bid 50% less just to test the waters and see where it gets you.
No matter what you decide to do, be prepared to learn and react.
Jeff is one of the few people in this industry that understands the nuance of digital strategy. Often you hear people giving platitudinal recommendations, rubbing their hands together and driving off into the sunset. Jeff gets that simple and direct answers often do not get to the heart of whatever issue he is faced with. Jeff is not a generalist, though he will step up to and cherish any challenge you present him. He learns very quickly, and is a born consultant and "thought leader". I cannot think of many other people I would rather go into business and work with, and selfishly want all of you to stay away so I can hire him again.
Jeff is an outstanding digital strategist with particular skills in content strategy, data and analytics, and project development. He has incredible critical thinking, collaboration and leadership skills that make him an invaluable teammate. His sense of humor, genuine care of others, and ability to participate across multiple practices make him a pleasure to work with. Jeff is THAT person who approaches every new challenge with curiosity and enthusiasm, throwing himself into the big picture and the smallest of details. Whatever the challenge or task, Jeff is a person that will always come through with quality deliverables, new and thoughtful perspectives, and a professional approach that enhances everything he is involved with.
Jeff is one of those special co-workers that you can ALWAYS depend on to get the job done. His love and passion for all things related to inbound marketing radiates through his work, he truly gets excited about finding new strategies and tactics and sharing them with the team. I greatly enjoyed working with Jeff and learning from his innovative link building projects.
Jeff is an extremely hardworking and motivated individual, and possesses a wide birth of knowledge in the realm of search engine optimization. Jeff's account management skills and digital marketing know-how allowed him to constantly go above and beyond for clients, and exceed their goals, during my time at Anvil. Jeff is a winner, plain and simple. Bro.
Jeff's incredible work ethic and dedication to being on the cutting edge of the ever-changing search engine optimization landscape made him a invaluable contributor during my time at Anvil. Always willing to go above and beyond for clients and colleagues alike, his understanding of SEO and how it fits into digital marketing as a whole, helped dictate the core of many client campaigns. He's a true team player who is personable, reliable, and a creative problem solver.
Jeff has been an essential part of ongoing search engine optimization and pay-per-click work for a number of clients that we have partnered on. He's dedicated, resourceful, and creative at solving problems that come up during the day-to-day grind of digital marketing. He's constantly curious about the digital marketing industry, always providing updates on the latest news and potential impacts.
Jeff worked as an external independent sub-contractor for Slingshot SEO. During this time, Jeff demonstrated his passion for SEO and his willingness to dive deep into always understanding an ever changing industry. Even though Jeff worked externally he was always as involved with our company as possible. He puts 110% effort into every project that was assigned to him. He is extremely hard working, dedicated, and passionate with everything he is involved with. Most of his success came from his great communication skills and openness to tackle all that was thrown at him. I would highly recommend Jeff to any company, he would be a valuable asset.
I worked with Jeff Bedford for 4 months at Rent One Park in Marion, IL as interns for the Southern Illinois Miners. In no time at all, it was easy to see what a hard worker and quick learner he was! Additionally, Jeff's passion for doing quality work is matched only by his love of music - which is, frankly, inspiring. He was fantastic to work with and I highly recommend him!
I worked alongside Jeff Bedford for 2 months with the Southern Illinois Miners baseball team in Marion, IL. Jeff is an extremely hard worker and is excellent at what he does. Jeff is well-trained at running cameras, editing footage, and directing up to 5 different camera vantage points. However, Jeff's day-to-day position is at the audio board. Without Jeff, the Southern Illinois Miners would not have anywhere near the precision and quality of audio that is played throughout games. Jeff would be a great addition to any organization.
Jeff Bedford's creative and innovative radio production skills, on-air talent and dedicated work ethic was a critical part of WIUX's continuing success and rise of the WIUX Sports Department.
Over the last few years, Jeff has stood out as a valuable and contributing member of the WIUX Sports Team and would be an asset to any company that seeks to hire him.