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Creating an Effective KPI Framework
Created 10 years ago in Product & Design / Metrics & Analytics

How comfortable are you with your metrics and reporting? If you don't feel like you know how to truly measure ROI, are having trouble choosing what metrics to observe, or have the need to develop a full strategic framework, we should chat.
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Jeff Bedford
Portland, OR
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Senior-level Digital Strategist with expertise in Content Strategy, Web Analytics, Search & Media. Staying ahead of the game for clients including Nike, Intel, The Standard, and Xero.
Reviews (10)
Jeff is one of the few people in this industry that understands the nuance of digital strategy. Often you hear people giving platitudinal recommendations, rubbing their hands together and driving off into the sunset. Jeff gets that simple and direct answers often do not get to the heart of whatever issue he is faced with. Jeff is not a generalist, though he will step up to and cherish any challenge you present him. He learns very quickly, and is a born consultant and "thought leader". I cannot think of many other people I would rather go into business and work with, and selfishly want all of you to stay away so I can hire him again.
Source: LinkedIn Lars von Sneidern Feb 13, 2015Jeff is an outstanding digital strategist with particular skills in content strategy, data and analytics, and project development. He has incredible critical thinking, collaboration and leadership skills that make him an invaluable teammate. His sense of humor, genuine care of others, and ability to participate across multiple practices make him a pleasure to work with. Jeff is THAT person who approaches every new challenge with curiosity and enthusiasm, throwing himself into the big picture and the smallest of details. Whatever the challenge or task, Jeff is a person that will always come through with quality deliverables, new and thoughtful perspectives, and a professional approach that enhances everything he is involved with.
Source: LinkedIn Kara Goldhamer Feb 13, 2015Jeff is one of those special co-workers that you can ALWAYS depend on to get the job done. His love and passion for all things related to inbound marketing radiates through his work, he truly gets excited about finding new strategies and tactics and sharing them with the team. I greatly enjoyed working with Jeff and learning from his innovative link building projects.
Source: LinkedIn Christopher Slowik Feb 13, 2015Jeff is an extremely hardworking and motivated individual, and possesses a wide birth of knowledge in the realm of search engine optimization. Jeff's account management skills and digital marketing know-how allowed him to constantly go above and beyond for clients, and exceed their goals, during my time at Anvil. Jeff is a winner, plain and simple. Bro.
Source: LinkedIn Nate Gancher Feb 13, 2015Jeff's incredible work ethic and dedication to being on the cutting edge of the ever-changing search engine optimization landscape made him a invaluable contributor during my time at Anvil. Always willing to go above and beyond for clients and colleagues alike, his understanding of SEO and how it fits into digital marketing as a whole, helped dictate the core of many client campaigns. He's a true team player who is personable, reliable, and a creative problem solver.
Source: LinkedIn Jason Kane Feb 13, 2015Jeff has been an essential part of ongoing search engine optimization and pay-per-click work for a number of clients that we have partnered on. He's dedicated, resourceful, and creative at solving problems that come up during the day-to-day grind of digital marketing. He's constantly curious about the digital marketing industry, always providing updates on the latest news and potential impacts.
Source: LinkedIn Ben Leftwich Feb 13, 2015Jeff worked as an external independent sub-contractor for Slingshot SEO. During this time, Jeff demonstrated his passion for SEO and his willingness to dive deep into always understanding an ever changing industry. Even though Jeff worked externally he was always as involved with our company as possible. He puts 110% effort into every project that was assigned to him. He is extremely hard working, dedicated, and passionate with everything he is involved with. Most of his success came from his great communication skills and openness to tackle all that was thrown at him. I would highly recommend Jeff to any company, he would be a valuable asset.
Source: LinkedIn Jana Strayer Feb 13, 2015I worked with Jeff Bedford for 4 months at Rent One Park in Marion, IL as interns for the Southern Illinois Miners. In no time at all, it was easy to see what a hard worker and quick learner he was! Additionally, Jeff's passion for doing quality work is matched only by his love of music - which is, frankly, inspiring. He was fantastic to work with and I highly recommend him!
Source: LinkedIn Rikki Rogers Feb 13, 2015I worked alongside Jeff Bedford for 2 months with the Southern Illinois Miners baseball team in Marion, IL. Jeff is an extremely hard worker and is excellent at what he does. Jeff is well-trained at running cameras, editing footage, and directing up to 5 different camera vantage points. However, Jeff's day-to-day position is at the audio board. Without Jeff, the Southern Illinois Miners would not have anywhere near the precision and quality of audio that is played throughout games. Jeff would be a great addition to any organization.
Source: LinkedIn Scott Changnon Feb 13, 2015Jeff Bedford's creative and innovative radio production skills, on-air talent and dedicated work ethic was a critical part of WIUX's continuing success and rise of the WIUX Sports Department.
Over the last few years, Jeff has stood out as a valuable and contributing member of the WIUX Sports Team and would be an asset to any company that seeks to hire him.
Source: LinkedIn Ben Heisler Feb 13, 2015the startups.com platform
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