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Clarity

James Hogan

GU179EZ

Marketing Consultant: Strategy, content and campaigns.

I love uncovering fresh new insights, ideas and perspectives that inspire meticulous communication strategies and power innovative marketing programmes.

Strategy Director, B2B Marketing, ABM Expert, Agency Planner, Freelance Consultant, Growth Marketer.

$6.67/min

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Brand Strategy Marketing Strategy Digital Marketing Strategy B2B Lead Generation B2B Marketing Strategy

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B2B Marketing Strategy

World-class marketing strategy to help ambitious businesses to grow and thrive.

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James Hogan answered

I have a solution that's popular. But, no investors?

I see this a lot. An innovative idea with amazing societal benefits and a fantastic technical solution. But there are some fundamental questions that any potential business partner -- including investors -- would need answering. For example;

> What problem are you actually solving -- really?

> How will the business make money and what is the size of the market?

> Do you have interest from those who would actually pay for the solution?

> What are the main obstacles to implementation -- does this require huge strucural change to established governments?

There's a longer list of questions but you get the picture. This is a crucial stage and it requires harsh introspection and brutal honesty. It seems like you've done a great job selling the dream (to the users), now you need to understand and sell the reality (to the payers). Personally, I love the idea. Good luck!

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Member since July 2020