MARKETING EXPERIENCE
JXB1 SOCIAL BUSINESS, West Palm Beach, Fla. June 2012 – present
Founder/Principal
-- Advise clients on social media, blogging, PR, demand generation, employee communications, online community management, and other content marketing strategies.
– Research and write trend pieces; evaluate and recommend vendors to clients.
Clients: Frost & Sullivan, Gleanster, Bain & Co., J.P. Morgan Chase, MasterCard Advisors, Adobe, Akamai Technologies, Genpact, Intel, Ipswitch, Cisco, NComputing, Webtrends, Samsung, Twitter, Mindojo, The Economist Group.
FROST & SULLIVAN, San Antonio, Tex. June 2008 – June 2012
Global Director, Social Media Strategy and Research January 2011 – June 2012
-- Created and managed all social identities and communications for the firm worldwide, in a position created for me by the firm's Chairman; operated solo, though collaborated with other departments.
-- Trained research, sales, and support teams on best practices; drafted corporate usage policy.
– Monitored social media engagement and sentiment; adjusted content mix as necessary.
-- Social CRM: Collected 3,300+ filtered leads on 11,800+ raw leads to date, leading to over $330,000 in attributable revenue. Implemented new social fields in existing CRM database.
-- Consulting: Completed sponsored research and consulting projects, including strategic plans, white papers, business briefs, for total revenue of over $125,000.
-- Research: Conducted research on social media monitoring vendors, social infrastructure, and enterprise social business for Market Engineering studies and Market Insights; collaborated with other analysts to incorporate social media coverage, data, and findings in their research.
-- Contributed articles and blogposts regularly to several publications, including CMO.com and Social Media Today.
-- Served as Chairman and Host of the Social Media Strategies Summit series of conferences.
