How Creating Content Helps Grow Your Business Online

Created 9 years ago in Sales & Marketing / Inbound Marketing

Already know what inbound marketing is? Then you've won half the battle. For those who don't, no worries. I'm here to explain and provide strategies that can help you use this marketing method to grow your business.

So what's inbound marketing? In short, it's about engaging your business in activities that will lead potential clients to you (discover you), instead of you having to come to them (which is what outbound marketing or traditional advertising is all about).

The most popular form of inbound marketing is the creation of original, valuable content that attracts your potential target market. Most often, this is done through the creation of original blog posts, white papers, studies, guides or other forms of informational content.

When I started my marketing agency back in 2013, I knew that I didn't have endless money to put into advertising and knew from experience that inbound marketing would be the strategy I'd use to grow my business.
As an online marketing agency, competing for Google Ads clicks in this saturated market was not an option. Clicks cost around $8-15 USD per click, which is insanely expensive.

Instead, I began to create original marketing and small business-related blog posts for my new agency's website. Today, more than 2.5 years later, we have over 120 posts (www.bloominari.com/blog) on a variety of topics, which have helped rank our San Diego marketing and creative agency within the first few pages of Google for most of our keywords.
I have been creating content for inbound marketing for past employers since 2008 and have successfully ranked various website by using this marketing strategy.

Today, I help small business owners take advantage of inbound marketing strategies to rank their companies higher on Google, thus increasing their chances of being found by potential customers.

Check out some of our blog posts on inbound marketing and SEO:

-- http://www.bloominari.com/blog/google-search-ranking-factors
-- http://www.bloominari.com/blog/content-creations-to-build-your-database