Irving Barcenas Graphic Designer. Entreprenuer. Cofounder.

Branding is the fundamental aspect of reaching your audience in a visual and emotional level. It's the part that allows you to gain brand loyalty because they know who you are, what you look like and what they will soon identify themselves as. Branding is the first thing that should come with starting your start-up. You should know your position in the market, the reasoning for your brand name, a custom signature visual representation and how your brand will be applied in it's physical environment and surroundings.