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Holly Chen

Advisor & Investor. Global Head of Digital Marketing @ Slack ($100M to $700M ARR to IPO). Head of Growth @ Google eCommerce (0 to $x00M revenue). Worldwide Digital Strategy @ Gucci. Head of Product & Marketing @ mySkin. Innovation Strategy @ Deloitte Consulting

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Marketing Growth Hacking Digital Marketing Growth Marketing Strategy SaaS - Enterprise & SMB B2B Growth Strategies

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SaaS Product Led Growth Strategies

Grew Slack from $100 to $700M ARR and IPO. Grew topline 700% while reducing CPA by 30%. Advisor @ Miro and @ First Round. B2B SaaS Acquisition, Retention (activation, engagement, resurrection), Monetization (upgrade, expansion). Marketing strategy (brand, demand gen) and tactics (viral, content, paid advertising, organic SEO, platform)

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Member since April 2020