I run a small content marketing company with a handful of clients. I am revenue-generating a diversified income stream. I recently left my job to pursue my company full-time. What are the most common mistakes that I should look to avoid?
If you are already revenu-generating a diversified income stream, you sound like you are doing fine.
One "pink flag" is the statement "handful of clients". Don't get too comfortable with your current client list. Clients will eventually move on or sometimes take a hiatus from your services from time to time. So, you need to continue to mine for clients. The best way is to woo, pipeline and line up clients before you actually need them. As you already know, attracting new clients will take time. A common mistake more first-time consultants make is to not put enough time and energy on their marketing for future clients (because they are comfortable and stay busy with the clients they have). Unfortunately, when the clients phase out temporarily you don't have anything in the pipeline to fill in the gap. Even if you are in a green season - prepare for the winter and fall, by carving time in the green season to queue for the winter and fall periods.
Call me if you want to talk more about how to do this.
