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Clarity

Greyson Boerner

Los Angeles, California

I enjoy sharing things I've learned through experience with other Entrepreneurs. If I can't help you, I won't waste your time.

8 years digital product and online marketing experience. Startup Addict. Former Student of Dan Martell's Elite Entrepreneur program (Founder of Clarity). Passionate about changing healthcare.

I've founded over 3 companies, put out over 150 apps into the app store with over 1 million downloads. I can help entrepreneurs decide if they are going after the right market and validate their business idea.

My current company is in healthcare so I can definitely shed some light on that industry as well.

$2.92/min

43 Calls

6 Reviews

27 minutes
Avg. call

Entrepreneurship Digital Marketing Healthcare Startups User Acquisition bootstrapping Mobile Apps SaaS Health New Product Validation

Call me to talk about

Save Money by Validating Your Software Business Idea

Do you know what questions to ask when looking at a new business opportunity?

Having put out over 150 apps into the store I can definitely help you figure out the most cost effective way to launch a new product and test the market. Save yourself time and headache and let me share what I've learned.

Leveraging Your Time

I've built 3 companies while dealing with my own long term health challenges and having less energy than most, yet people are always amazed at how quickly and effectively I execute. I've spent a lot of time learning and experimenting with the best ways to maximize productivity out of necessity.

Boost Your Amazon Sales

I've been helping people sell on Amazon for a few year with over $200K of revenue to show for it.

I can show you the fastest route to making money on Amazon. For those that don't know, it's a pretty incredible way to make a lifestyle business while Amazon does much of the heavy lifting.

Business and Marketing Strategy

Having founded a few companies, I can definitely see pitfalls to watch for which others may miss.

Answers 7
Reviews 6

Answers

Greyson Boerner answered

So we created a good pitch deck for our startup, how do we find investors?

I'd start with Angel List. I'm not sure if there is a comparable sight in Africa. This link may help.

https://angel.co/africa/investors

It shows a list of investors that live out there and others that are interested in the market. You can drill down farther from there.

Let me know if you need help talking through the process of reaching out to them.

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Seed Capital

Fundraising

angel investing

Greyson Boerner answered

Can a non-tech entrepreneur start up a tech business?

Without question you can!

I've put out over 150 apps into the app store without knowing how to code and have gotten over 1 million downloads in the consumer space. You just need to find the best people to help you see your vision through.

Start by putting together a clickable prototype so that people can see your vision. Tools like POP are great for doing this. https://popapp.in/ It's hard for people to get a grasp on an idea until they can see it in action. If you want a more high fidelity prototype, get a professional designer and use Invision . https://www.invisionapp.com/. This is especially important when talking to developers or investors.

Is it a SaaS (Software as a Service) type product? If so, you can try to get some pre-sales by showing your target customer your clickable prototype to help validate your idea before spending money to get it developed. This alone can save you a lot of time and money. It sounds like you're a good salesman if you've got 1 M in revenue.

If you have any questions about how to find people to build it, how to oversee the process, how to quickly validate the idea, or talk through anything else related, I'm happy to jump on a call.

Thanks,
Greyson

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Mobile applications

Start Ups

Entrepreneurship

Greyson Boerner answered

What do you look for in a mentor?

To me, a mentor is someone that is living the life that that you want to live and is quite a bit older. They've already accomplished the goal you set out to reach. It could be that they've created a lifestyle that you want. They are the people you ask advice on for the large life decision moments.

For example, do you like the relationship they have with their spouse and kids? Have they created a business that allows them to spend time with their family? Think about exactly what you want to accomplish in your life before seeking out mentors.

If you're looking for someone to give you marketing or sales or HR advice, you're more seeking an advisor that knows a particular field.

Let me know if you'd like to talk about how to find top notch mentors.

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Mentorship

Mentoring

Greyson Boerner answered

How can an ambitious entrepreneur succeed without the support of a capable team/staff?

I've gone through this exact experience 2 times. It can be hard to figure out if someone is going to do everything they say they will if you haven't already worked with them.

One of the most important skills an entrepreneur can learn is how to pick amazing people to join them. Otherwise a company will be mediocre like most out there.

It's really hard to build a company on your own. I've done it a few times now and I would advise you to be open to others helping you. It makes the road much easier and more fun. There are plenty of trustworthy, hardworking people out there. You just need to understand how to find them and set expectations.

If someone is interested in working with you, start with a trial period to test them out before getting far into an equity split (assuming you don't have the capital to pay a salary).

Can you presale any customers to get funds?

If it's a employee, they need to vest over time. 4 years is typical. This protects you if they don't work out.

Let me know if you'd like to talk through this more.

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Problem Solving

Entrepreneurship

Partner Management

Greyson Boerner answered

How can I go about getting protection for a logo I designed at the least possible cost?

Unless you have a mid size and up company, this probably isn't the best use of your resources. Are you running a startup? It's rare that a company will blatantly steal another company's logo.

If you must get it protected, services like LegalZoom can do it pretty cost effectively.

Happy to jump on a call and talk this through with you more if you'd like.

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Business Development

Product Development

Brand development

Greyson Boerner answered

What are some best practices when it comes to marketing strategy of hardware products?

I've been doing online marketing for over 9 years and have helped a lot of people/companies bring in sales.

Start with figuring out your target customer. What problems are they having? What blogs to they read? What events do they like to go to? What kind of education do they have? How old are they. The more specific you get, the easier it will be to direct targeted ads to that core target customer. These are the people that will take the least amount to "sell" before they pull the trigger.

Next set up ads on platforms like FB, Instagram, Etc. targeting your core customer to get them to your sales page.

Have you already built up inventory? As you know, the hard part about building physical product companies is they require a lot of capital outlay to build up inventory. A good way to work around this is do a crowdfunding campaign on Kickstarter or a related platform. It will help bring in capital to work with, and more importantly, prove there is a market for your product before risking all your money.

Let me know if you'd like to go more into detail with how this relates to your specific product.

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Marketing Strategy

Business Modeling

Greyson Boerner answered

How can I go about landing an internship as someone who is older and out of school?

It's really a numbers game. I'd recommend reaching out to 50 companies. If you only have 2% say yes, you've got an internship.

That being said, there are a ton of great training programs online which you will probably learn far more from which are taught by established people. There are many companies where the digital marketing person isn't super savvy.

How have the results been on your ad campaigns? If they are good, you can easily mention your results to get a foot in the door. I'd recommend not looking needy when talking to the business owner. Try to show how much value you are going to bring and it won't take much of an investment on their part. It should look like a no brainer.

Let me know if you'd like to discuss the best way to craft your intro to get a good conversion from these companies. I'd have to learn more to best tailor your approach.

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Facebook Advertising

Facebook Marketing

Digital Marketing

Reviews

I had a great chat with Greyson, he was very helpful and gave useful advice. He helped me get some clarity on what to do next. Thank you so much for your time!

Ada j Source: Clarity

Greyson me some great leads and a fresh perspective on how to proceed. Highly recommend

Simon Jager Source: Clarity

Had a great chat with Greyson, really appreciated his experience and insights. A super cool guy who really helped me figure out the next steps I need to take to get my mobile app idea off the ground. Thanks again Greyson!

Joel Curry Source: Clarity

Great call. Greyson helped me get clarity on my idea and gave actionable next steps. Thank you

KeMonte' Jones Source: Clarity

Greyson was very patient and had a true sense of understanding about my business and where I was having some hang ups. He gave me some great action steps and I look forward to following up with him next week.

Mike O'Brien Source: Clarity

Had a great call with Greyson. He gave me incredible advice on setting up an advisory board. He even helped me craft an email to get responses from founder's who've exited for $50M+. He's got alot of great insights on the entrepreneurial journey. Highly recommend giving him a call.

Sedarius Tekara Perrotta Source: Clarity

Member since May 2013