How to Create "Wow" Products, Services, and Experiences

I've hired Glen on two separate occassions to conduct detailed customer profiling work in the hospitality industry. Glen is a tremendous resource and expert in the world of Voice of the Customer and his business consulting helped our business greatly!

Glen is an highly creative and professional strategic marketing consultant with skills and experience which are applicable across multiple industries. Glen's work is insightful, timely and professionally put together. I found Glen extremely professional and enjoyable to partner with and Boston Marketing Advisors looks forward to a long partnership.

"Glen is an amazingly astute and personable professional. An absolute joy to work with; wish I had a 1,000 like him.

Not only would I like to have continued the relationship (he relocated out of the area), but I would have been interested in some JV or other business collaboration, because of my respect for his talents and interpersonal skills...

If you ever have the opportunity to work with Glen, you will be better for it...

Michael Royster

It is without reservation that I write this letter of recomendation. While at MBNA Glen was the intellectual driving force behind much of MBNAs marketing success. His professionalism, drive, analytic ability and client focus made him truly and outstanding leader.

Glen is a rare thing: a extraordinarily bright marketer whose innovation work is based on extremely thorough and sophisticated analyses, but yield outcomes that feel intuitive. He's the kind of guy who could have invented the paper clip. He's got a curious mind, directs his curiosity at the heart of an issue, and knows how to engage other people in his quest. He's a delight to work with, in part because of his mind and in part because there's virtually no question of a great result.

Glen is one of the most creative, forward-thinking people with whom I have ever had the pleasure of working. I admire the ease with which he confronts ambiguity and works to effect meaningful change in the people and processes around him. I learned so much working with him, and have become a more audacious marketer from the experience.

I worked with Glen on a complex strategic initiative and project. Glen took in complex legal details, asked thoughtful questions about the issues and then synthesized them for his business team, made recommendations after careful analysis of all relevant legal details and business needs and objectives and assumed a leadership role in helping to formulate decisions. At all times, Glen was great to work with and valued the receipt of legal advice.

Glen is an easy to get long with guy who sets out the objectives and goals in a clear, logical manner. He willingly seeks input, acts in a colleagiate way but is decisive and tough when he needs to be. He has the ability to think multi-dementionally, anticipate consequences and mitigate them where needed. A great leader of teams with an inspirational style that makes him well liked.