Where can I find someone that can help me create a luxury book for art prints?

Obviously you need to generate more leads. But then you need to segment your list. Your basic list are those leads who "come aboard" and want to know what's going on. Your qualified leads list are your potential buyers. Between the two, you need a gate. So, they come on your big list. Then they need to get something that qualifies them from being a basic prospect to being a qualified prospect. That puts them on the second list. Leads >> Qualifier >> Qualified Leads. What's the topic of your book? Qualify by things people have said in similar book reviews. This is a lot easier if you are doing non-fiction, but it's possible with fiction as well. In the reviews you'll see people saying things like, "I bought this book because..." What they say after that is the pain point. Use this language, as they wrote it, in your qualifier. For example, in a review for SPIN Selling, someone says, " I don't do "hit and run," one-time sales. Tom Hopkins and Zig Ziglar offer great tactics for those kind of salespeople, but they don't work for me." Another says, "...I had no idea how to sell professionally. I had already read a few books by Tom Hopkins, but felt he was targeting used-car salesmen types. It seems as though Hopkins' techniques relied on "closing" gimmicks when it came down to it. (I must say I did learn some good principles from Hopkins, but his gimmicky style is not for me.) I was instantly attracted to SPIN SELLING when I saw that (1) it was based on extensive research, and (2) it dealt primarily with the large sale. Since I want to start my own corporation after my MBA, and want to have Fortune-500 companies as my customers, I realized SPIN SELLING was for me." See the commonality? So if I was launching a solid B2B sales techniques book, I would make use of this language. First, I would attract them to my basic list with the promise of a corporate B2B sales book. Then, I would qualify further with language like, "Are you looking to build real relationships with your customers, instead of hit-and-run one-time sales tricks? Are you eager to understand the secrets of professional corporate selling?" A Call To Action would follow. Those who respond to this language are qualified leads, as salespeople in other situations would not resonate with that copy. How can you transfer what I've shown you here to your niche? If you're writing non-fiction, as I said, it should be straightforward. If it's fiction, then you can find similar stories and pull from the reviews for those...the things they say they like about the author's style (assuming yours is like theirs), the story structure, the excitement, the thought process, or whatever. Why not just go straight for the qualified leads? Because your net won't be big enough. Better to grab a whole lot of interested readers, which you can make use of later as well, and qualify from there.

Yes; if you do a presale, those buyers will get the book immediately upon release. Include a message in either the front or back matter that encourages them to leave a review once they finish the book. You should also encounter them to join your mailing list, that way you can continue to build a relationship with them.

First of all, this will come down to branding and how you wish to position yourself relative to the vertical (niche) you wish to operate in. Things such as market research do help to a certain extent but it will also come down to what that luxury item is. For instance; in the sense of luxury watches or jewellery, the brand will play a greater role owing to the provenance, and the target market who wish to pay/acquire those particular items will put more weight into the brands carried as a way to validate the brand of the place that stocks those particular items. This leads to the secondary consideration is the particular clientele you wish to approach. You'll notice that in the areas regarding luxury you might find two major categories; sellers who wish to offer the absolute lowest price for luxury items thereby making them more accessible, or those that offer more of the concierge service and charge accordingly. In both cases, you will be able to tailor your approach from your presentation, stock levels/selection, pricing, features (things that you want to stand out on against your competitors), and overall service delivery which makes your marketing and sales channels much easier to select and focus on. Once you have a clear idea of those basic questions, the next stages become much simpler as you aren't trying to answer HOW to make money, you're answering the question of WHO are you going to make money off. Ultimately; your clientele and business model can be profitable if managed properly and if you keep that in mind; a marketing strategy can be made that is actionable and sustainable. If you wish, happy to talk more and provide more detail should you have more follow-up questions.

This is a hugely important question. Thanks for asking it. You have to first understand the goal of your book. Book sales are a terrible return on investment for 99.99% of authors. The real value is in growing your business and creating new opportunities for more substantial returns. You can often put the same amount of energy into selling a book (and gaining a few bucks) as you would into creating a new client (depending on your business that can be substantial revenue). So know your goals. If your goal is to use your book as a lead generator for your business, then sure, you want to make it available for sale wherever people buy books (at least online), but you want to get that book into the hands of as many potential clients as possible. So plan on giving away lots of them for free. To do that, you're going to need a printing partner who knows how to get you fantastic bulk discount rates so you're spending no more than a few bucks a book. What you also have to consider is that if your book is going to be your calling card, it has to be exceptional. Not good. Not alright. But exceptional. It has to capture the essence of you. Your voice has to resound through the writing. And it has to be a page turner. So hire the right expert or team to help to ensure you are showing off your brand in a way that excites the kind of people you want to attract. Feel free to get in touch with me for more thoughts in this direction. This is the world I live in. Big Love, Corey

Hi there, A good question to consider is this: are people willing to pay to read what you want to write? Do your interests represent a big enough "market" to create and sustain a livelihood? People who make a living out of publishing online seem to have one thing in common: they figure out where their interests intersect with other people's interests. I'm not talking about generating a ton of link bait. I'm talking about finding a hungry crowd. You can sell a world-class hamburger in a vegetarian neighborhood and still go out of business. You can publish excellent articles and blog posts on the arts and humanities, and still make no money. Here's some practical advice for finding your hungry crowd(s): Go to Medium.com. Do some research. Identify the writers who are already publishing on the subjects that interest you. What kind of following have they built up? How many recommends do their stories get on average? Which stories are their most popular? What's their strategy? Do their stories route readers to an external blog or website? Can you figure out how they are making money? If you do "competitive analysis" on two to three dozen arts & humanities writers, then you'll notice some patterns. You'll notice that some topics sell better than others. Or some stylistic elements or flourishes have enabled certain writers to build an audience quickly. Use your analysis to reverse engineer your audience. You can't make a living publishing online until you have an audience. Lastly, watch this video, and pay attention to the part at the end about left-handed vampire movies: https://kicktastic.com/video/convince-convert-jay-baer/. Hope this helps, Austin