Fernando Cabestany Brand Strategist-Creative Director-Speaker-Author

After working with global brands worldwide for 20+ years, I help business owners find clarity around their brands to create meaningful connections with their customers. We discuss actionable steps to overcome specific challenges in your business. We work around positioning, personality, differentiators, ideal customers, etc. Ideal for owners that are starting a brand from scratch, introducing a new product, or targeting a new audience.

I help business owners clearly define the core elements of their brands so they can build a memorable and powerful brand experience. We will review the building blocks and identify current pain points and areas of opportunity. We will also discuss measurable steps to reaching specific goals and building strong connections with your customers.

I have worked with and created identities for global brands for over 20 years in the USA, China, and Mexico. I will give you actionable steps and feedback to develop or improve your brand identity in a way that aligns with your business goals and go beyond being pretty visuals. We can discuss ways of making your identity help you connect and communicate with your audience. I will also guide you in creating or adjusting your identity and all of its assets to make it scalable and manageable beyond a logo.