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Fabian Geyrhalter Clarity's Top Branding Expert, Founder of FINIEN

Greater Los Angeles Area
If you are launching or re-launching your brand, I will ensure you follow the right processes based on my proven brand strategy framework, from a tight positioning to the perfect name and overall identity. I want to make sure you act, look, and feel like a brand from the get-go. If we collaborate, you won't fall into the usual startup branding mishaps as your offering meets its audience. I have written 3 best-sellers on the subject of branding for startups and have helped hundreds launch successfully while advising numerous Fortune 500s on their naming and branding efforts. More Background: Fabian Geyrhalter is a brand strategist and creative director who was born in Vienna, Austria, and has been living in Los Angeles for over half his life. He understands that…
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Areas of Expertise

  • Reviews 123
  • Answers 4

Fabian was excellent! His responses to my questions were quick, concise, and on point. Would absolutely book again.

Source: Clarity Remington D Jul 7, 2025

Outstanding Brand Consultant – Highly Recommend!!!!!!!!!!!

Source: Clarity Salina Solomon Feb 5, 2025

From our brief interaction, it's clear Fabian's reputation as a leading brand strategist is well-deserved. His clarity, depth, and actionable insights have given my startup a promising direction. Highly recommended for anyone serious about branding.

Source: Clarity Jonathan Nedeljkovic Sep 26, 2023

It was mind-blowing! He helped me see clearly my ideal clients and positioning. I was confused and drained in overthinking and now I feel so excited to act on growing my business!

Source: Clarity Nathalia Montenegro Jun 29, 2023

Always valuable insights and guidance.

Source: Clarity rafael m lopes Nov 17, 2022

As always, even a short conversation with Fabian yields tremendous value and benefit to my branding projects. Look forward to the next opportunity to collaborate.

Source: Clarity rafael m lopes Oct 20, 2022

Fabian was eloquently brutal about how I needed to reshape our internal company process - he pieced together exactly what I need to take my business to the next level, I learned 3 years of what I was doing wrong inside an hour which completely flawed me. Extremely excited to inject Fabian's ideas into our aggressively scaling company rivyl.com

Source: Clarity Dain Walker May 11, 2022

Passionate, clear and personal

Source: Clarity Jamie Balliu Apr 2, 2022

Fabian provided straightforward feedback, actionable advice, and helped me look at aspects of my startup from an entirely different perspective in less than 30 minutes!

Source: Clarity Lauren Moore Feb 5, 2022

Fabian was extremely helpful in a short amount of time. He understood my issues and provided actionable insights. Thank you!

Source: Clarity Zack Katz Oct 19, 2021
Fabian Geyrhalter, Clarity's Top Branding Expert, Founder of FINIEN answered:

Know that if you ever have the desire or need to re-brand and/or re-position, you will face many challenges. Sounds logical after the fact, but as you go down that path of associating your name with the brand, it is easy to let the ego, or the simplicity of finding the domain name, run the branding process and push you into the limelight for good (may that actually be for better or worse!). I would advise against it so you can grow your business, eventually. Your personal brand will always be in the foreground and grow, regardless.

Fabian Geyrhalter, Clarity's Top Branding Expert, Founder of FINIEN answered:

I am interested in learning about the reason as to why you are thinking about changing the name. Often the answer lies in your need for that change. Is it product-driven, ego-driven, pronounciation-driven? Whatever lies at the heart of it should be discussed and if necessary the name needs to be realigned with your brand's core purpose of being and your audience's emotional connection to the offering.

Fabian Geyrhalter, Clarity's Top Branding Expert, Founder of FINIEN answered:

Best solution would be to come up with a new brand (in your case also brand persona) name that you can truly own. Sounds like a few steps back, but everything else is just patching up the problem, which will increase as your company grows and it would save you lots of headaches and money in the future while enabling your customers to find you...and yourself to own a unique brand.

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