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Clarity

Fabiana Garcia

São Paulo, Brazil

Marketing executive with 13 years of experience built at Procter & Gamble (10 years) and Telefonica (3 years). Strong skills on strategy development, brand building, portfolio management and innovation. Responsible for relevant turn-around strategies rooted on strong consumer understanding, working on variables such as portfolio, positioning, pricing, distributions channels, communication strategy.

$2.50/min

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11 Reviews

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Business Development Product Management Strategy Consumer Products Product Development Business Strategy Management Competitive Analysis Marketing Management Trade Marketing

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Positioning, Brand / Communication Strategy, Great and Consistent Advertising.

I can help you understand if the positioning of your product is attractive and how to transform it into a great communication strategy. I can also help you evaluating your different pieces of advertising and their ability to consistently build your product's image.

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Reviews 11

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Fabiana thinks and acts strategically, identifying issues, risks and trends always focusing the optimal result. Fabiana enables herself and her team to achieve business vision, leveraging strength and removing barriers. Fabiana is a great colleague and I'm sure she will be a shine star wherever she goes.

Marcia Braga Source: LinkedIn

Fabiana is a talented marketeer that can integrate a veriety of different sources to come up with sound recommendations and plans. She worked effectively across functions and geographies to deliver to market a number of successful initiatives that built Ace sales and brand equity. She has also a calm and constructive personality that allows her to be productive even in difficult situations.

private private Source: LinkedIn

I worked together with Fabiana in Fabric and Home Care business over 2004 when she was a senior product manager leading Ace brand. During this period she managed to lead the regional group (including R&D, finance and manufacturing) to deliver an important brand restage to Brazil (country I was managing). I remember she was able to create a clear vision of what she wanted for the brand at the moment and more specially, she was able to translate/adapt it to our local needs (key Fabiana's strength). Her execution was flawless, with objective, guidelines, visuals and plans deployed clearly and on time

Rodrigo Finotti Source: LinkedIn

I worked with Fabiana for 2 years while we were both managing the Baby Care business for Brazil, from 2002 to 2004. In this period we launched a new brand in the market that enabled P&G to both gain share and improve our financial situation. Fabiana went beyond her role as Assistant Brand Manager, and was very knowledgeable about other areas such as Product Development, Consumer Research and Finance. This allowed the group to work together very effectively and deliver outstanding results. Despite being junior in the company, Fabiana stepped up to the challenge and was recognized by both the Brazil Leadership Team and the Regional Business Unit team as the key marketing person for the brand, responsible for the launch and the growth of the brand. It was a great pleasure to work with Fabiana.

Marcelo Mejlachowicz Source: LinkedIn

I remember Fabiana as a very very enthusiastic leader of her convictions who advocated for her business and team effectively. She had great business results and got her projects done, on time. She committed and delivered. I remember her being always surrounded with lots of friends and always enthusiastic to join team events. A true team player. I wish her the best only.

Hermann Schwarz Source: LinkedIn

Fabiana has great ability to connect all the dots in a strategic way that makes the whole greater than the sum of its parts. The flow of her thinking is based on making questions to understand all the integrating parts of a situation and set up the big picture.
Her strategic thinking and the way she leverages on it to act decisively is indeed inspiring as it constant invites her team to solve puzzles through structured & solid rationale.
Besides, Fabiana is an excellent coach. She pushed me to my best driving the perfect balance between instructing and delegating. She provided coaching on a regular basis not only on business related topics but also on professional challenges and career development.
For the mentioned reasons, I attribute to her a significant responsibility for my fast learning curve and still rely on her when coaching is needed.

Isabella Zakzuk Source: LinkedIn

Fabiana is a young and very capable leader. While she worked in P&G as Brand Manager, she was able to demonstrate a great analytical skill as well as leadership to recommend and lead the company to the right business decisions, delivering the right platform to the long term business growth P&G is facing in the categories she worked. She is always collaborating to the organization in different areas she is able to help.

ADILSON MARQUES Source: LinkedIn

Fabiana is a very creative marketing professional, dedicated and focused on results. I worked with Fabiana for 4 years in baby care and laundry categories and had the chance to see her impact on setting the bases for Pampers growth in Brazil and Ace growth in the South Cone. From initiative design, up to in-market maximization, Fabiana made the difference in the history of Pampers in Brazil, being a key contributor to make Pampers THE iconic brand in the Brazilian baby care market.

Fabio Prezoto Source: LinkedIn

I have worked with Fabiana for more than 6 years in different projects and dealing with a broad spectrum of challenges. She is an extremely talented manager with sharp communication, analitical and inter-personal skills. Fabiana is always calmed down and focused on identifying the drivers to solve the issues or continue growing the business. She never loses her focus on driven better results. One of most memorable momments work together was when she more than duble the business in Northeast of Brazil by leading the team to re-ignite the proposition value to consumers with a new go-to-market. She made it happen. It is great to work with Fabiana, in her team, or for her.

Stefan Feitoza de Oliveira Source: LinkedIn

I have worked with Fabiana in different circuntances. The most intense one was when I was leading Latin America Trade Markering for one category and she was Brand Manager of that brand in Brazil. Fabiana demontrated to be very demanding with herself and others, creative and flexible being able to adapt to challenging environments and take her brand to market leadership. She was always focused on what is really relevant to consumers removing non added value features or activities.

Andre Felicissimo Source: LinkedIn

Fabiana is an excellent professional. In P&G she worked in my group as an assistant Brand Manager then later was promoted to Brand Manager. Fabiana is an excellent thinker and a great collaborator. She has great diagnostic and analytical skills. This enabled her to identify issues and set clear and simple actions on the business. She has delivered excellently. She also has a positive attitude to work. She collaborates well and always looks for win win situations.

Tarek Farahat

Tarek Farahat Source: LinkedIn

Member since May 2014