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Evan Weber

Miami/Fort Lauderdale Area

Extremely experienced digital marketing professional, having worked with more than 300 companies managing their digital marketing strategies. I've managed more than 100 million in e-commerce budgets and revenue for e-commerce merchants, across multiple online channels and advertisers, over the past 20 years.

$4.17/min

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Digital Marketing Social Media Marketing PPC Marketing Facebook Advertising Google AdWords Affiliate Marketing Digital Marketing Strategy Retargeting Affiliate Management Affiliate Networks

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Digital Marketing Consultant

I m a digital marketing and online advertising expert with 20+ years of practical experience and proven successes.

Affiliate Program Management

Affiliate program management refers to the process of generating website traffic and sales through 3rd party websites, blogs, email lists, and other Internet-based properties. These 3rd party "affiliate marketers" have been granted the permission to advertise a company on their website through digital assets or online ads. When the affiliate marketer generates a click that results in a sale, they are paid a pre-established commission amount of percentage of the sales. Affiliate management is the process of working with affiliate marketers to facilitate them to product traffic and sales for the merchant or "advertiser." I have been involved in large, productive affiliate programs over the past 15 years, having personally worked with affiliate marketers myself, as well as oversaw affiliate managers who did. I have been in charge of establishing affiliate recruiting and prospecting campaigns, which are usually part of the strategy to grow the affiliate program. Affiliate newsletters, and personalized messaging, are also used to keep the affiliate marketers "in the know" about the company's promotions and deals, that they turn around and advertise to their audiences to attempt to generate traffic and sales. The affiliate program is grown by adding more affiliate marketers over time, as well as more affiliates becoming product for the company.

Search Engine Optimization (SEO)

I've been successful at getting websites ranked at the top of Google for 20+ years. My agency does content marketing and other types of SEO activities to achieve higher and additional rankings for the clients we do this for. We utilize a proactive content posting strategy to gain the results for our clients. Organic traffic increases every time based on this type of SEO strategy.

Answers 31
Reviews 0

Answers

Evan Weber answered

I am looking for people to give me honest reviews of my website.

Please let me know the purpose of the website, so I can cater my feedback to that. thanks.

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User Experience

Digital Marketing

Founder

Evan Weber answered

How can we measure customer experience surrounding the launch of our website?

You can see where people are dropping off from in Google Analytics. You can look at the overall conversion rate and see if it's effective. I don't recommend spending much before doing some best-practices oriented conversion rate optimization. I can help with that.

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Customer Experience

User Experience Design

Usability Testing

Evan Weber answered

If a call is scheduled and the client does not show up for the call, are they charged?

Hell no! Don't be petty.

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Scheduling

Evan Weber answered

How do you approach an influencer, a "guru" or a podcaster /blogger in your niche offering a commission without being too direct?

Approach is everything with a thing like that. I would consider calling it a partnership rather than you are looking to have them as your affiliate. First, compliment their website, then ask if they have advertising options available. Then mention you have a revenue sharing partnership available that is working well in a few instances. Another approach is offering to do a "hybrid deal" whereby you pay them a certain monthly fee, plus giving them a commission per sale (which can be lower than what you offer straight affiliates). This could be a good way to show some good faith like you are trying to make them some guaranteed money plus the affiliate commissions.

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Affiliate Marketing

Email Marketing

Influencer Marketing

Evan Weber answered

Can I use affiliate marketing to earn more revenue instead of just showing AdSense ads?

It can be a good idea, if you place the affiliate banner ads in a place they will be clicked on and the companies you choose to affiliate with are highly targeted to your website's audience. I would also encourage you to launch a pop-up email capture box, offering exclusive deals in exchange for their email address. Then you can send email blasts to your subscribers with the coupon codes that the companies you have affiliated with have given you to promote. This can be an effective strategy to generating affiliate sales with your website traffic.

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Affiliate Marketing

Evan Weber answered

How can I earn $2,000 monthly using Google adsense?

1. you should go towards niches that are costly through Google Adwords. There are tools that tell you this like SpyFu.com. Something like Attorneys, Lawyers, Doctors, Insurance, and other types of service businesses, maybe like plumbers or home improvement types of projects (flooring, roofing, etc.)
2. Post original content. as much per day as possible. I would consider posting 30-50 times per day unique posts to the site if you want to get a lot of traffic. I would also launch a pop-up on the site to ask for their email address in exchange for a valuable list of secrets of some type, like how to save money on getting home improvement projects done for instance.
3. Wordpress for sure. Make sure you have a clean, mobile optimized theme. Make sure to add plugins like popups, sharing links, and maybe a forum if you plan to moderate it, that way you can have users generate content for you which there is nothing better than this as long as it's all good content. Most people spend too much time messing around with their website, when instead they should be posting as much unique, fresh content as possible. You can also hire people to write for you and/or pay college students to write content. The cheaper the better as long as they can write decently. You may have to give them the topics.
4. You can join affiliate programs. You ca become a merchant yourself and sell products through your website or blog, by using Shopify.com which is a great platform to sell on. You can find vendors to sell their products, in which case the content on the site would match those products. With Shopify, you can still create the blog with Wordpress and add Buy it Now buttons on your blog from Shopify! Cool stuff! I hope this helps. This is very accurate strategy, if you don't follow this you will not achieve those traffic levels. I have been doing this for 20 years. Let me know if you have any questions.
Thank you
Evan

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Adsense

Google AdWords

Money

Evan Weber answered

If you own a marketing firm and you get a percentage from clients, what is a decent agreement and term?

It depends on the service that you are performing and the budget of the campaign. In my agency, we typically stick to monthly minimums, so we know we are getting a least a certain amount per month from each client. In general we might do a 20-25% of the monthly advertising budget as our management fee, as long as the fee is at least $1500/month. The only exception is if the company has a small budget, so we may structure our fee on a sliding scale to sore of help them out while they are smaller and growing, then grow the fee over time as the marketing campaigns grow. On the other side, if the client has a large budget, say 100k and higher, we may have a cap on a the amount we are charging per month, somewhere in the $5k to $10k range depending on how much management work is involved in the management engagement. I hope this helps.

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Marketing Strategy

Sponsorship

Affiliate Marketing

Evan Weber answered

Any suggestions of a captivating tag line that has Paperless bidding?

Let Us Do the Work for You!

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Digital Marketing

Product Marketing

Taglines

Evan Weber answered

What is a best practice solution for tracking conversions from referrals to merchants' sites?

The merchants would likely have to employ referral tracking on their end. The only other way to do is it to give them a "tracking pixel" that they would put on their thank you/order confirmation page, that will fire on each order you refer, and let you know that you have referred a sale, how much was the sale, and how much your commission is (assuming that was decided before hand).

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Affiliate Marketing

Referrals

Commissioning

Evan Weber answered

I sell ads on my social network of 9 million+ to small businesses, but I want to sell higher priced ads to corporations. How do I start?

There are media companies you can use to get to the advertisers directly, through them. Flatiron Media comes to mind (http://flatironmedia.com/), I'm sure there are other. They have a roster of advertisers they buy media for from sites for their clients which are advertisers.

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Online Advertising

Sales

Sponsorship Sales

Evan Weber answered

Can you really make a full time income from Adsense or affiliate marketing?

Yes you can if you generate enough traffic with your website or blog. I would also highly encourage you to use website popups to collect email addresses of your website visitors so you can build a large email database that you can blast "exclusive deals" from your affiliate advertisers.

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Adsense

Affiliate Marketing

Reviews

Member since December 2016