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MenuCan I use affiliate marketing to earn more revenue instead of just showing AdSense ads?
I have a gaming website that has 20,000 daily active users, all from US. They spend an avg of 15 mins on the site and are highly engaged.
I've never done affiliate marketing before so is it a good idea for my website?
Thanks!
Answers
There are tons of gaming offers on clickbank. Big market there for that.
The likely answer is yes, but you'll have to test and work harder to prove the revenue. AdSense is just place it and go, and you get paid, yet AdSense earnings in many markets are not that lucrative, but they are easy.
Affiliate programs are not as easy as AdSense in some ways, because what you are looking for is a buying behavior that your audience has - the type of products they will get - and a way to introduce them, via targeting, to people who are willing to buy.
Some sites just do not have a buying behavior, and because you are in gaming, people come there and stay because they are interested. As others have shared, walk carefully because you could start promoting and causing a negative effect if you have the wrong products and the wrong targeting.
Affiliate programs can work, yet they do take work, more than AdSense, which is why once you find the right products your users love, it can make more than AdSense, but will take some time to figure out what is converting for your specific audience.
Also, if you have Google Analytics set up with newer tracking, you should find Interests and in market segments, which can show you what your users are looking at before they go to your site, and can lead to some product selections based on behaviors, not guesses.
Simon has provided an excellent answer. Consider building segmented mailing lists as this may be useful for sending future pre-sale offers as new games are released.
Rather than going through an affiliate bank, I'd look for individuals who create products that would be valuable to your community and partner with them directly. In the digital space, many affiliates offer 50%, so you'll earn a lot more. The products are also more likely to be relevant and high-quality, so your community actually appreciates you sharing them.
You might also consider reviewing products on your blog that are relevant for your readers. We do this on The Write Life, and it works well for us: http://thewritelife.com/resources/
It can be a good idea, if you place the affiliate banner ads in a place they will be clicked on and the companies you choose to affiliate with are highly targeted to your website's audience. I would also encourage you to launch a pop-up email capture box, offering exclusive deals in exchange for their email address. Then you can send email blasts to your subscribers with the coupon codes that the companies you have affiliated with have given you to promote. This can be an effective strategy to generating affiliate sales with your website traffic.
One of the best affiliate marketing sites is Maxbounty.com. They pay for a lot of things including leads. Some of these leads pay over $50! Sign up for maxbounty and when you get accepted, you can place ads on your website or wherever you want to advertise and when someone uses your link to sign up or go to one of your ads, then you get paid. Very simple. Hope this helps!
Related Questions
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What Wordpress Plugins is the best for creating a Multi-Level Affiliate Marketing program?
There is a lot of points in your question which unless someone has the exact same setup as you - I don't think you will get the answers you are looking for. I believe you should limit it by asking yourself: What is the ONE thing the MLM plugin I am looking for can do so that it achieves the maximum amount of result to my business by using it? IMHO - it would be the ability to set commissions for the products you sell and award commissions to those affiliates that actually earn you sales. All other features, while nice, are ancillary features that from the perspective of the affiliate - don't really need in order to be successful. In that regard - I would suggest https://affiliatewp.com/. When it comes to running affiliate programs on WP sites, it wins out as the best in my experience. Hope this helps! Glad to assist any further if you need help.TB
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Can anyone recommend an affiliate network that helped you increase mobile app downloads?
I can help you with some real downloads that would get you Guaranteed App Reviews (Anywhere between 20-1000 App Reviews) Reviews drive the most number of future downloads. Feel Free to talk to me about this opportunity.EL
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Can you really make a full time income from Adsense or affiliate marketing?
Yes if you have a site that has traffic these can be great streams of revenue. If you google my name and check or Adsense check you will see me holding a check and what can be possible :)JS
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What affiliate software should I use - open source or paid SaaS platform? If either, which specific one?
I would use pay-as-you-go model which lets me scale as and when required and pay accordingly. The traditional problem with Home grown software is you can't accurately predict the growth when you open the floodgates. So choosing a pay-as-you-go model works perfectly here. The other constraint I see with Open source software is most of the them expect a experienced user and clearly lack an established support system which you can get in a paid software. I would be more helpful if I understand the details in depth and happy to discuss that over a call.TK
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How do you approach an influencer, a "guru" or a podcaster /blogger in your niche offering a commission without being too direct?
Do the opposite. Think about it from their point of view. They get requests like these all the time and most of the time the request comes from random people they don't know. That would be kind of annoying right? You get an email from someone you don't know but they want you to do something for them? You'd delete that email too. Best way to get their attention...get a referral from someone they know and trust. Get someone else they know and trust to introduce you (this is the whole reason I built my business www.reverralriver.com). Referrals work the best. Second best way...develop a relationship with them before asking for anything. Don't email and ask for something right away. You wouldn't ask someone to marry you on a first date would you? Develop the relationship slowly. Give them value before ever asking for anything in return. Over just a few short weeks you could easily establish a relationship to the point where you could actually mention an "ask" which should be very open-ended and create absolutely zero work/friction for the person you are asking. One of my favorite techniques to warm-up a relationship...just email and tell them you appreciated (insert an article they wrote or service they provide, whatever, just stroke their ego). Tell them you're a fan and often point people their way. Then go way above and beyond and find their physical mailing address (it's not that hard to do) and send them a small gift or hand-written postcard in the mail just to say thanks. Then email them once you know they got it and just say thanks again. Then start emailing them various articles or things they might think are valuable, I'd say no more than once every 4 days. Connect on LinkedIN and message them funny pictures or GIF's. Show them you're human. Make them laugh and smile and just say "Hey I appreciate all you've done so just wanted to return the favor and make you smile (insert funny GIF here)". Then, once they know who you are, don't ask them directly to partner...ask them if they know anyone who would be interested in partnering. Below is a template I've used with great success...and the beauty is that they will often ask for more info and get interested themselves, but usually only if you have offered them some sort of value to stand out amongst the crowd. --- Hey (prospect first name), Hope you laughed at the last GIF I sent. I was just wondering if you knew anyone that would be interested in a partnership/affiliate opportunity… Real quick summary… I’m building a SaaS that automates the process of asking for referrals…it uses artificial intelligence to find potential leads in your existing customers network and makes it super simple for your customers to make the referral (one click of a button). If you know anyone that has an audience of people that would benefit from something like this I'd be grateful for an intro. I won't let you down I promise if you can make an intro. I’ll draft up all the marketing material and do all of the work, so all they would have to do is say “ok”, hit copy, paste, and send and I’d be happy to pay them 25% commission for life (or if there is another payment structure in mind I’m happy to talk about it) So what do you think? Can you help me out? Thanks, Parker ---- If you found this useful please upvote. Book a call with me if you want to know more or if I can help further.PW
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