Founder & Managing Director, The Calyx Group. Adviser to two investor communities. Mentor. Passionate about innovation, strategy and building businesses.
Brand strategy ties business strategy to marketing and becomes the backbone for marketing communications. The logo and visual identity are the tip of this iceberg. I've been intensely involved with this for new digital products for a major publisher for the past four years.
I've helped entrepreneurs learn how to develop a rational funding strategy and then to raise capital when appropriate for more than 15 years. The entrepreneur needs to be as diligent as the investor in managing this process.
I've helped companies build their businesses for more than 25 years - both startups and Fortune 500 leaders. The principles of the lean startup and customer development are critical for both. in this time of accelerated change. I've been mentoring entrepreneurs on their minimum viable product and customer development.
Eleanor has a gift for cutting through the clutter, finding the right
answers, understanding complex and emerging markets, defining target
audiences, and communicating the essence of what motivates the target to take action. She gets results.
She brings key insights to the table that sharpen client perceptions and then helps the client get results
Eleanor openned a door for us to one of her clients. Eleanor's insights have enabled us to deliver our offering with much more insight, and her collabotative style has generated so much trust with the client, that he couldn't be happier. By the way, Eleanor's overall work with this client will create quite a boost in revenue and image.
Eleanor impresses everyone she meets with her sharp mind, enthusiasm, curiosity and insights into business and technology trends. Her ability to see a business from multiple angles, separate trends from fads and communicate clearly and succinctly, makes her a rare jewel in a market where ‘everyone’ is an expert, but few have real insights and advice worth more than 2 cents.
I have engaged Eleanor multiple times whenever I need a fresh set of eyes or help positioning an idea, product or a company to prospects or investors. She never fails to bring clarity and order to chaos whether the problem is in marketing, strategy, business development or simply ‘people.’
I put my in trust Eleanor whenever something is too important to fail.
It is my pleasure to give the highest recommendation on behalf of Eleanor Haas. She combines a deep knowledge of technology with a remarkable ability to distill complex thoughts into concise, powerful messaging. Her work is truly strategic communications, where she advises entrepreneurs on how to properly position their companies, products, and competitive advantages in the most compelling manner. Eleanor helped us distill a thirty-slide deck to a twelve-slide deck, and helped us refine our value proposition in our executive summary and elevator pitch. Her advice was critical in helping us secure investor commitments. I recommend her work most highly.
I worked with Eleanor on a major branding project, and found her to be extremely creative, analytical and strategic. She was a terrific consultative "partner", with the just the right mix of holding her ground (the ground she is being paid for as an expert) and engaging in (sometimes heated) debate -- always with the goal of achieving the best possible outcome. The highest compliment I can pay Eleanor is that I would hire her again without hesitation.
When I first worked with Eleanor, we had a client/vendor relationship ( and she was an ideal client). Over the years, though, we've become members of each other's "brain trust." With her extensive, broad-ranging background and experience, her quick mind and her seemingly bottomless appetite for new technology, new disciplines and new knowledge, she is the perfect partner for a brainstorm. And the way she approaches brand strategy is, simply put, groundbreaking and illuminating.
Eleanor Haas is a force to be reckoned with in the Manhattan business scene. Hire her immediately if you want to know what your strategy should look like for getting through this time of radical change. A powerful business thinker, her infectious laugh and bright smile are icing on the cake.
Eleanor is one of the best in the business. I have worked directly with her in the past. She is doing for consulting what Muriel Siebert did for investing, and Jeff Corbin is doing for IR.
Eleanor is an inspiration as an advisor and board member to the NY Tri-State chapter of the Keiretsu Forum. During my tenure, she was extremely dedicated to helping us drive our goals, mission, and vision. Eleanor possesses a great deal of compassion and passion for entrepreneurs, as well as, the venture funding community. She is extremely insightful and dedicated and is always willing to go the extra mile to help where she can. I am grateful for everything that she has done.