Co-founder of Vested Interest Group, business/executive coach, entrepreneur, think tank participant.
Once you understand that giving a customer an 'experience' or 'emotion' from your product or service - you will understand the value of them telling all of their friends that they HAVE to visit you or HAVE to buy from you. Create that wow factor with your customer - and do it over and over.
Controlling your brand is so important in today's world. I believe that companies will soon hire someone to make sure that the 'brand' is never compromised. Be congruent - be smart in what you wear, drive, talk about. Be YOUR brand all of the time.
I have 10+ years experience in business to business sales. I have always been above plan, and have excelled in developing new relationships. I understand the sales process, and love the tracking piece that allows you to know where you won the sale, or where you lost the sale. Sales is the engine of all business, so understanding that part of your business will allow you to grow and have a more profitable bottom line.