Product management at Adobe, CA Inc., Nokia, Cisco, Kronos and as a consultant at BCG. Significant exposure to challenges in global product management & new product development. Currently working with 2 US based startups on their product strategy.
Expertise in making a business case and creating templates and processes necessary to setup a complete product business for B2B space.
Through different channels, I coach people who are new to product management on how to engage cross-functionally, how to handle different situations and how to plan their career.
I assume that you are selling office space across Asia?
I have tried a similar approach for getting technology clients in new markets. There are a few ways by which you can qualify your leads.
1. You should setup google alerts for activity on "remote teams Asia" or some similar keywords.
2. Scan LinkedIn or job boards for hiring activity in your target cities.
3. Look at the government websites that publish information on new ventures being setup. You can scan them to see if they have large parent firms overseas, or the amount of investment they are committing.
4. Co-working spaces are also used as temporary offices, before new offices are leased or investments from VCs are finalized. You should track firms renting space there.
You can call me if you want to discuss lead qualification in more detail.
It depends on the ticket size of the sale. I recently sold a brand new SaaS product for ~$2500 with a cold call. But there were about 20 calls that went unanswered before we converted. For emails, we had a far higher conversion rate, but conversion was defined as getting the client to click and accept a meeting invite. Note: This is just a single example, and is not representative.
It's true, GDPR and other regulations limit the channels you can use for marketing.
Ultimately, SaaS sales should start with genuine leads. You can get leads by optimizing SEO/SEM. You can buy leads from other sources.
Next step is to research these leads. Then based on geography, seniority, number of potential contacts in the firm, you identify your approach. Spray and Pray is probably not the best approach.
For many clients freemium works.
You can setup a call with me for follow up questions.