I combine 35 years of storytelling and design thinking to make change easier.
After spending 20 years making documentaries for Discovery Channel, I earned an MSc in engagement and narrative design. For the next five years, I led innovation initiatives at Canada's leading business school.
Since then, I've helped 100+ clients combine storytelling and design thinking to create powerful stories and strategies that influence behaviour, inform policy and inspire innovation.
Recently, I worked with National Geographic photographers to take their conservation non-profit from start-up to superpower, doubling their revenue, reach and impact in less than a year.
I've taught at half a dozen universities, published with SSIR online and started 4 innovation labs. You can find my breakthrough book, "Story Design: The Creative Way to Innovate" in all major outlets.
