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David Rothwell

Bracknell, Berkshire

Author: "Clicks Customers Cashflow: the AdWords Bible for eCommerce - how to sell more and earn more with unlimited budgets"

10 Years in AdWords
I have spoken at international marketing conferences in Chicago, London, New York, and Maui Hawaii, hosted by industry experts and Amazon Authors including Perry Marshall, Howie Jacobson, and Ken McCarthy's System Seminar.

References
I am referenced in "AdWords for Dummies" (2012, Jacobson and McDonald) and "Ultimate Guide to Google AdWords" (2014, Marshall, Rhodes, Todd).

$10.00/min

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17 Reviews

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Digital Marketing eCommerce Online Marketing Google AdWords Online Advertising PPC Google Adwords Professional

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Google AdWords PPC Marketing

I am the author of "Clicks, Customers, Cashflow: Making AdWords Pay" available on Amazon Kindle.

Since 2005 I have worked with hundreds of world-wide businesses, and been responsible for over £24m / $37m client spend and 1.86m sales and leads.

I specialise in Commission-Only AdWords Management.

I have spoken at international marketing conferences in Chicago, London, New York, and Maui Hawaii, hosted by industry experts and Amazon Authors including Perry Marshall, Howie Jacobson, and Ken McCarthy's System Seminar.

I am referenced in "AdWords for Dummies" (2012, Jacobson and McDonald) and "Ultimate Guide to Google AdWords" (2014, Marshall, Rhodes, Todd).

Answers 6
Reviews 17

Answers

David Rothwell answered

I am a 41 yr old who wants to, for the first time develop an app network. is it too late to start. i have ideas that apps can address.

I got laid off from my European IT Manager job on my 42nd birthday in 2001 - although it was tough for a while I've never looked back and now wouldn't have things any other way.

So I agree with the others who say - it's never too late to start!

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Start-ups

David Rothwell answered

What is the best way of coming up with business name ideas?

1. Keep and renew the domain name; it's too cheap to even be concerned about
2. What negative response? Are you selling stuff and making a profit? That's all that counts
3. If not, why not? Sometimes a provocative name like that is an asset (it's how "Big Ass Fans" got started)
4. Look at your referral traffic in the server logs, see if you can spot any common keywords that you could build into a different domain name to try out (although I don't think you could go wrong with "undies" and I assume they are men's without going to your site)
5. If not running AdWords campaigns, go ahead and buy some traffic for highly targeted keywords in [exact match] only; make sure you've got conversion tracking for sales revenues in place or you won't know what you earned from what you spent; make sure you break even on sales at least, otherwise you have a serious problem
6. If already doing AdWords without success, get your campaigns audited to see where you're going wrong (everyone does)

My book on Amazon could help you ("The AdWords Bible for eCommerce") with 5 & 6

All the best!

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Business planning

David Rothwell answered

I'm having a hard time choosing ecommerce sofware for my new store.

1. Get something cheap or free to start with like Wordpress and an ecommerce plugin
2. Prove you can sell your stuff and break even or make profit on Google AdWords and Google Shopping (pointless selling stuff if you can't make a profit from it)
3. Once maxed out there test out Bing ads and product ads (USA only at present), and Amazon Sponsored products
4. Reinvest your profits into improving your cart where you can see any deficiencies on what you have, based on what you can afford

Although I don't (yet) discuss carts in it, my Amazon book "The AdWords Bible for eCommerce" may help.

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eCommerce

David Rothwell answered

What's the best resource for learning SEM/PPC bid/budget management of 100,000 to 1,000,000 keyword AdWords accounts?

Have someone audit one such account with you to see what's required to manage it according to its goals.

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SEM

Google AdWords

Google Adwords Professional

David Rothwell answered

What is a common AdWords bid you'd set for long-tail keywords, knowing that you'll probably have to wait a long time before you get any impressions?

Why would you employ such a strategy? What's the payoff (the economic value) of your keywords? What do they sell, what's that worth in terms of revenue and profit?

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Google AdWords

Google Adwords Professional

SEM

David Rothwell answered

How does my startup hire an affordable marketing expert?

As a non-profit, you *may* qualify for Google grants which gets you $10,000.00 per month in free online advertising in the Google AdWords program. Not to be sniffed at. You may not even be able to spend it all.

If you do qualify, then find someone who can spend that money wisely for you who is interested in your cause and will likely work pro bono, and show you the return it gets you in a defined metric, like donations received or whatever.

If you're really smart about this you'll also get that party to commit to mentor your marketing person as part of the program, so you can take that knowledge in-house as well.

You need to know that what you spend comes back several times over (this is what I do for AdWords clients).

I'd be willing to help get you started and see how it goes if you do qualify for the grant.

Good luck!

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Social Media Marketing

Marketing Strategy

Digital Marketing

Reviews

I had the pleasure of working with David on several IT infrastructure projects in Europe. He demonstrated a high level of professionalism and dedication in his work. While working with David, he helped remove obstacles along the critical path which helped the projects move forward smoothly. Most importantly, he did this in a friendly and constructive manner. With his help the team was able to deliver and meet the project schedule on time. David is an outstanding IT professional with great technical and management skills. His technical insight and eye for detail is very well appreciated. He would be an asset for any company who partners with him.

Ben Culaton, PMP Source: LinkedIn

David is an Adwords professional that I respect very much, we consult with him for advice regarding our key clients.

Brede Ohnstad Source: LinkedIn

David Rothwell is one of my most reliable sources for what's working in the AdWords trenches.

I can count on him for "AdWords Answers" without hype or fanfare - just the straight scoop that makes money for his clients - and my readers.

Howard Jacobson, PhD Source: LinkedIn

David was involved on the client side as European IT Manager for KLA-Tencor. During several years we have managed fit out projects as consultants for KLA-Tencor on a PAN European basis, whereby we have received support and instructions from David and his team. Jointly we have successfully completed approx. 12 fit-out projects in early 3 years and handed them over to the operation.
David always appeared to be a great help in his field of expertise of IT but also in general issues related to the construction works and the corporate environment of KLA-Tencor.
David has a thorough knowledge of IT and telecom systems and after the downturn in IT Business at the beginning of this century he decided to start his very own business with great success as it appears.

Martin Stok Source: LinkedIn

David managed the IT team, and provided through his team, an excellent level of service and understanding of the business needs of the business.

private private Source: LinkedIn

David Rothwell keeps me on my toes.

He knows AdWords inside and out, he knows what his clients need and want, and he's always on top of the latest news.

He asks the tough questions, and he's always got solid answers when I ask the tough questions of him.

I am always pleased to refer clients to him because he is a professional who serves his customers outstandingly well.

Bryan Todd Source: LinkedIn

David ran the European IT support group providing IT services & support to the European organization (250+ people at that time). In this role David satisfied well the needs of the local teams while maintaining corporate IT guidelines. During his tenure I was building a new office in Dresden for 50+ people to support the ramp up of Infineon and AMD wafer fabs. David was of tremenduous help getting the IT infrastructure for that office worked out.
-Reinhart

Reinhart Richter Source: LinkedIn

To whom it may concern: I hired David Rothwell as the first IT Manager for our Europe office while at KLA-Tencor about ten years ago. He was responsible for the coordination of all IT Ops in our four European offices. Dave was extremely reliable, did a great job, and was always a hard worker. (Not a bad Skier, either!) I can confidentially recommend him for any IT or technology position. Please feel free to contact me with any additional questions.

Nick Warhol
Chief Technology Officer
Vintrust, Inc.

Nick Warhol Source: LinkedIn

As soon as David began discussing the subject (Goodle AdWords), it was clear he was very knowledgeable and passionate about it. The presentation he gave was compelling and we engaged him on the spot.
Since then, David's advice and work on our campaign has already created new traffic and helped us shape the design of our web site to attract even more visitors. We are pleased to be working with him.

Dave Robertson Source: LinkedIn

I first had the chance to meet David in Maui in 2011. I later met him - again - in Chicago. I quickly knew he was the guy for anything on the topic of Google Shopping. That is why it was a no brainer for me to turn to him in the end of 2012 when I needed answers on Google Shopping even if, at that time, his hourly rate was twice my current rate. You get what you pay for. And, with David, you get hands-on answers from a true expert of Google AdWords for online merchants.

private private Source: LinkedIn

David is my guru on internet marketing. He trained me and my team over a period of 12 weeks and it was a remarkable learning experience for us and our success since is directly attributable to David's skill as a superlative trainer.

Since our training, he has always been a great support and he is my go-to man whenever I am in any doubt and he always comes back with right answers and great tips. I have no hesitation in recommending David for his wide range of knowledge in Adwords and his excellent training skills.

private private Source: LinkedIn

Member since December 2014