Sold $40M of B2B Tech, Founded 3 eCom Businesses, 100k+ in Direct Sales through Facebook, Instagram Influencers and Most Other Social Media Ad Channels
5 years selling over $100M of Enterprise Technology to Fortune 500 companies in NYC and Toronto.
Launched 2 online startups to generate revenue within the first 3 months.
Launched multiple online brands leveraging viral marketing tactics to grow audiences between 20k-200k.
Identifying, Testing and Scaling growth strategies for your business is a big roadblock for most founders yet it is the absolute most important thing for driving revenue.
If it's B2B or B2C, Online or Offline, I can help you develop a growth strategy, outlining the multiple traction channels that would be best suited for your product + audience, and aid in creating the execution plan to actually GET IT DONE!
Founded 3 eCom companies driving 1000's of customers through online marketing channels (Email, Social Media, Influencers, Content Marketing etc.) using paid and organic growth techniques.
Spent 5 Years in B2B Tech Sales growing a book of business from 0-$40M in NYC.
We all hear the stories of companies generating $100k's in sales through Facebook advertising but it's not nearly as easy as people make it out to be.
If you are just starting out with Facebook advertising or you are already using the platform, I will help define a ROI focused strategy, create an hyper targeted audience interest list, optimize existing ad campaigns and scale ads that are doing well to drive 3-5x ROI.
Facebook advertising accounted for 75% of the sales of my eCom businesses in the last 2 years. I managed everything from audience targeting to copy for ads to images and videos. Commutatively my personal FB ad campaigns have generated 6M impressions, 400k Engagements (likes, shares or comments), 500+ image/video ads, $100k+ in sales and 1000's of customers,
Discounts or free service incentives are just part of the equation. You first need to capture your prospects attention with a value driven initiative. Ideally you want to build a level of trust and authority with that prospect through multiple touch points. By focusing on adding value first, you increase the likelihood that your prospect will care at all about your free discount or free service incentive.
I'm not sure what type of business you are in (B2B, B2C, Online, Offline etc.) but this determines the types of mediums that would fair best in delivering that value.
If you want to dig into the details and share some more insight about your business feel free to schedule a call.
There is no specific way to accumulate millions of followers on Facebook but instead overtime and through testing content strategies it's possible to get there.
You are right in assuming that a lot of this is not organic. Facebook as a platform is becoming more PAY-TO-PLAY, so creating a huge following without paid initiatives is very difficult.
It starts with content when looking for strategies to reach these levels. By identifying low effort, high reward content types and testing their validity through short term paid promotions, you can get immediate feedback from your target audience around if they found value from it. From there you should begin to double down on what's working and find ways to enable this content machine to keep running.
I wouldn't overlook the monetization of this audience though. Building an audience for maybe "1 day" monetizing it is foolish.
If you want discuss in more detail specific strategies for building a following for your idea, feel free to schedule a call.
My Facebook ad campaign was already setup reasonably well, yet Christopher was still incredibly helpful, offering at least 10 ways to improve it. Will definitely chat with him again soon!
It was great speaking with Chris. He brings a tramendous amount of knowledge and experience in sales, starting a business and gaining traction. Chris was able to quickly understand what I am trying to accomplish. He offered invaluable advice from his personal experiences and helped steer me in the right direction. I definitely plan on reaching out to Chris again in the future for his advice.