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Christian Lazopoulos Strategic Planning Director at Five by Five

England.
Unfortunately an “older before his time” veteran in the field of geekiness and all things “strategy”; factor in that when I was born the obstetrician proclaimed I had an “old soul”. Since I am also cursed with a pinch of creativity and a lot of restlessness, marcomms won me over a librarian’s career. I entered specialised international consumer research a boy and many years and 33 countries later I left it man enough to join the exciting world of  advertising. Internally they call me “your excellence”, not because of illusions of grandeur but rather because my role is to be the ambassador of both the brand as well as the consumer, since my thinking and creative direction starts here. That is why I take things really personally – I care about designing strategy that will…

Areas of Expertise

  • Reviews 3

I have worked with Christian in Greece and enjoyed his insightfullness and holistic approach. Being customer service oriented and consumer minded, I believe by nature Christian is delivering his true self by practicing media and consumer insights profession.

Source: LinkedIn Gregory Sklikas Nov 1, 2012

I have met and worked with Christian since 2007, till today and we shared common respect and understanding because for both of us business IS personal.
It is personal since we care about it, and Christian always has cared about my business and exceptionally empathises with any given project as well as the consumers that it is targeted at.
This in combination with a very solid strategic mindset that hates complexity and tries to always make all things simpler, makes him a valuable and appreciated partner

Source: LinkedIn Yiannis Michalaros Nov 1, 2012

“Greek Beauty. Not in Crisis” was one of the most successful concepts that Greece has seen the late years. Christian was the person behind this idea. So what someone can say for Christian “Greek Minds. Not in Crisis”. Christian is first of all an excellent character. He is good, calm and ready to be helpful at any time. He is also an excellent strategist. He sees things that no one else sees. He understands the trends when all the rest are trying hard to find them. Some times he creates trends. Last but not least: He is a hard worker. He will not stop until the job is done.

Source: LinkedIn Iakovos-Antonios Armaos Nov 1, 2012

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