Over the last two decades, I've cultivated a long list of capabililities as a global ad exec, marketer, strategist, brand steward, change agent & strategic consultant ― honing a craftsman's expertise and building a portfolio of successful case studies to go with it for brands, like: Martha Stewart, Coca-Cola, Sprite, Fanta, Alltel, Tanqueray, Wendy's, BMW, Cole Haan, Diageo, HBO, Conde Nast & more.
When the traditional ad world no longer suited my sensibilities, I went rogue to launch & mentor startups, consult with a fold of growing SMEs, and partner in a variety of strategic roles with a handful of boutique digital, brand & innovation shops.
And still, after all that, I must share I didn't come into my own as a full-fledged 360˚/365 Marketer until I took an active executive role on "the client side" ― where leading organizational change and guiding marketing maturity required diplomatically rallying & aligning a distracted C-Suite, disgruntled Leadership, disenchanted Employees, disconnected Customers, debilitated Marketing and/or dysfunctional Budgets.
Driving change and unprecedented growth by garnering strategic clarity, implementing modern marketing and aligning the customer experience, inspired an even deeper commitment to a human-centric, integrated approach to marketing.
From Agency to Client-side to Startup, each experience has informed a hybrid marketing fluency and a unique strategic/creative/tech-driven approach has led me to develop a strategic marketing methodology I call: Integrated Marketing Design (IMD).
IMD is an approach to Marketing as a Design Discipline. It is intentional, holistic, systemic, organizational, human-centric, agile, empowering, strategic and informed by insights, instinct and common sense.
In 2014, I founded MKTG.IS - a strategic studio dedicated to creating people-centric integrated marketing experiences that align core story, company culture, customer experience, community building & commerce for companies navigating maturation, evolution, reinvention, launch or startup.
I also invest in people with ideas that inspire me.