You probably know this already, but the success of your business relies heavily on the experience you give your clients & customers.
The problem is, it’s very difficult to gauge what that experience is actually like from the inside...
Before I started my business it was the same for me. I was designing and creating websites, and optimising customer journeys from inside businesses with very little understanding of how they actually impacted customers.
Then, something changed. Through my passion for writing and a love of fiction, movies, and storytelling, I began to learn something that would transform what I knew about customer experience...
✔️ About how stories underpin everything we experience...
✔️ About how we subconsciously create stories in our head...
✔️ About what makes a great story truly great...
Then, countless principles, lessons, courses, and books later, something clicked.
Just like that.
I started working these storytelling principles and teachings into my design work, and guess what. The same year I did that, was the same year I helped the company I was working for at the time over 14x their year-on-year ecommerce revenue, and raise over £10m of crowdfunding investment in under 3 months. 💪
Storytelling changed everything, and it works for everything too. Customer journeys, website design, business strategy, the list goes on.
That’s why I want to help you transform your customer experience and journey through the power of storytelling, as part of my Story Strategy Framework.
What story will you tell?
