I spent the past ten years working in the digital arena. I have recently been focused on the mobile platform which holds huge opportunities for businesses to reach consumers both locally and globally. I enjoy exploring the opportunities and potential challenges that brands face when trying to make head way in the digital arena and have had the pleasure of bringing solutions to CPG clients as well as clients in the entertainment, non-profit and healthcare arenas.
During my stint as a professional photographer, when I documented the biggest icons of the hip hop movement, I found myself becoming increasingly fascinated by the huge impact pop culture was having on business strategy. I started putting my observations to work, first as the co-owner/curator of the biggest photo archive of people of color, then as a digital strategist in the mobile space.